Life, 1929-07-05 · page 39 of 41
Life — July 5, 1929 — page 39: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward automobile advertisement for Fisher Body, a General Motors subsidiary that manufactured car bodies. The page features a photograph of a woman arranging flowers, used to associate Fisher Body cars with domestic elegance and comfort. The ad claims Fisher Body vehicles offer superior quality in upholstery, glass, steel panels, and interior appointments compared to competitors—despite comparable pricing. The advertisement lists Fisher Body's affiliated brands (Cadillac, Buick, Oldsmobile, Pontiac, Chevrolet, etc.) and argues that their "value and luxury" makes them the determining factor in car purchases. There is no satire or political messaging here—it's period advertising rhetoric emphasizing craftsmanship and aesthetic refinement as selling points to middle and upper-class consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The whole country has awakened to the fact that the difference between FISHER BODY cars and others is so marked you cannot possibly escape it One quick glance reveals the vast difference in favor of the Fisher Body car. That difference is present in the better quality of Fisher Body upholstery cloth, carpets, plate glass; in the pains- taking perfection of details, both inside and outside; in the artistry of the appointments and in the lustrous, lasting finish which adorns the finely ade, smooth steel panels of the exterior. § It is as clear as sunlight that body value comparable with that built.into any car in the Visher Body group, is found outside that <roup only in cars which are far higher CIDILLAC , LA SALLE , BUICK OLDSMOBILE ' PONTIAC in price. J The sum of all these Fisher Body superi- orities creates in the mind all the delight with which one views a genuinely comfortable, perfectly ap- pointed living room—and which, compared with any ordinary room, leaves one disappointed. § This plain-to-be-seen value and luxury of Fisher Body leads tens of thousands of men and women to accept it as the final, de- termining factor in their selection of a car —to purchase their automobiles, in other words, from the Fisher Body group of cars which are listed below. VIKING ¢ OAKLAND . MARQUETTE CHEVROLET comicbooks.com