Life, 1929-07-12 · page 10 of 48
Life — July 12, 1929 — page 10: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satire or editorial content. It promotes the Mimeograph, a document reproduction machine. The ad appeals to business professionals by highlighting three selling points: economy, speed, and convenience. The image shows the mimeograph machine itself—an early 20th-century duplicating device that used stencils to rapidly produce copies of letters, forms, drawings, and maps. The language emphasizes how the technology became "almost indispensable to commercial and educational institutions everywhere"—positioning it as essential business equipment that saves time and money compared to manual copying. The ad directs readers to contact the A.B. Dick Company in Chicago for more details. This is straightforward product marketing typical of Life magazine's advertising content from this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
POINTS! POINTS! POINTS! The well informed and gentlemanly salesman who may come to you as a representative of the Mimeograph has three specific points of ad- vantage to emphasize—(1) economy, (2) speed, (3) convenience. His story is an alluring one. What the Mimeograph has done for others it has the ability to do for you. Its inimitable capacity for turning out a speedy supply of letters, forms, drawings, maps, charts and bulletins has made it almost indispensable to commercial and educational institutions everywhere. A market-finder! An organization-welder! As fast as material is typed or drawn on the simple stencil sheet it is ready for fault- less duplication, at low cost. Listen to the story the Mimeograph salesman has to tell—for your profit. Or send to A. B. Dick Company, Chicago, for particulars. XUb comicbooks.com