Life, 1929-07-12 · page 33 of 48
Life — July 12, 1929 — page 33: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a full-page **advertisement for Ciné-Kodak home movie cameras**, placed in Life magazine. The page promotes home movie-making as an accessible, consumer-friendly hobby. It emphasizes the appeal of recording family moments (children playing, swimming, hiking) and reliving them on a home screen. The ad highlights Kodak's simplification of the process: users simply mail film back to Kodak for developing (included in the price) and project results using the "Kodascope" projector, "as easy as playing a record." The ad also markets color film ("Kodacolor") and pre-made content reels (comedies, travel footage, cartoons at $7.50 per 100 feet). For modern readers: this represents the democratization of film technology—what home video would later become. The nostalgic framing ("living diary of your family growing up") and emphasis on ease and affordability reflect mid-20th-century marketing of personal recording technology as aspirational middle-class entertainment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life Do you know the fascination of HOME MOVIES... the thrill of seeing yourself, your, r family ano Your, friends on your own home screen? IME sides back ae you live esterday’s ours again. That bass desperately ting. os baby filling his little pail with sand ... Dick arching through that cup- winning swan-dive .. . Jane driving a fast one over the net... hiking with the Browns. Each vivid mo- ment flashed on your own home screen thrills you anew. Each ex- pression, every action, exciting mo- ments, enchanting scenes . . . all unfold before you exactly as they actually happened. Wouldn't you like to know the fascination of home movies? Ciné-Kodak Means Simplicity Thousands of Ciné-Kodak users are making home movies as easily as you make snapshots. Unbiased by the prec- edents and prejudices of professional cinema camera design, the men who made still photography so easy have now made home movie making equally simple for you. The result is that the Cint-Kodak is the simplest of home movie cameras. You need not worry about devel- oping your films. Simply put them back in the yellow carton and mail to us. In a few days you receive them back—and at no further cost because leveloping is included in the price you Pay for the film. Projecting the pic- tares in your own living room is as Keep the fun of this year’s vaca- tion alive forever. See that a Ciné- Kodak goes with you on your trip. easy with the Kodascope as playing a record on a phonograph. The Ciné-Kodak takes black and white pictures with Ciné-Kodak Safet Film in the familiar yellow carton, bot regular and panchromatic. Color Movies, too Kodacolor—home movies in full color —are easily possible as well. By simply using a Kodacolor Filter and Kodacolor Film when making or projecting Koda- Ciné-Kodak color, you get all the colors that your eye sees—the most delicate flesh tints—the most brilliant fabric col- ors—faithfully recorded forall time. Kodak Cinegraphs, 100-, 200-, and 400-foot reels of comedy, travel and cartoons, costing $7.50 per 100 feet, are available at your dealer's. They add to the pleasure of home movies and become a permanent part of your film library. Today's happy, thrilling hours to live over again at will... a living diary of your family growing up... surely you can’t afford to let these opportunities slip by. Stop in at ae Ciné-Kodak dealer’s and let im demonstrate the Ciné-Kodak. See how wonderfully the Kodascope projects home movies. In the mean- time, clip and mail the coupon for a booklet which tells the complete home movie story. Eastman Kodak Company, Rochester, N. Y. EASTMAN KODAK COMPANY, Dept. 242, Rochester, N. Y. Please send me, FREE and without obliga- tion, the booklet telling me how I can easily make my own movies. Name comicbooks.com