Life, 1929-07-12 · page 8 of 48
Life — July 12, 1929 — page 8: what you’re looking at
What you’re looking at
This is a **full-page advertisement** for Atwater Kent radios, not political satire or comics. The ad uses a lifestyle appeal rather than humor. The central illustration depicts a 1920s-era social gathering where a radio (the cabinet unit visible in the background) is the focal point of entertainment for well-dressed guests. The ad's pitch emphasizes **personal choice and customization**: just as people select their own home furnishings and clothing, they can choose an Atwater Kent radio to match their aesthetic preferences and living spaces. The headline "Just Like Your Neighbor's...Or So Different!" suggests that Atwater Kent offers both conformity and individuality—multiple cabinet styles and designs to suit varying tastes, positioning radio ownership as aspirational yet accessible to middle-class consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Atwater Kent RADIO UST as you suit your own tastes in J the house you live in, the car you drive, the clothes you wear, the fur- nishings of your home—so now you can harmonize your Atwater Kent with its surroundings. Simplicity, compactness? Have it! Or do you prefer a bit of elaboration in a period design? Have it! Do you want your radio to blend with the appointments of your living room—or dining room—or library— or a bedroom, perhaps? Now you can suit yourself, for... The best American cabi- net makers—famous for sound design and_ sincere On the air—every Sunday night—Atwater Kent Radio Hour—listen in! JUST iIKE YOUR NEIGHBOR'S ...OR SO DIFFERENT! workmanship—are cooperating to provide variety for Atwater Kent Radio in the finest cabinets. You can choose among the masterpieces of not just one or two cabinet specialists, but of many. And always the radio is a Screen-Grid Atwater Kent, welcomed as the big- gest advance in radio since the advent of house-current sets two years ago. At last beautiful radio and beau- tiful wood have been brought into proper relation with your needs and your tastes, and you have... Your kind of radio in your own kind of cabinet —like your kind of picture in your own kind of frame. ATWATER KENT MFG. COMPANY A. Atwater Kent, President 4753 Wissahickon Avenue Philadelphia, Pa comicbooks.com