Life, 1929-08-02 · page 39 of 40
Life — August 2, 1929 — page 39: what you’re looking at
What you’re looking at
This is primarily a **Goodyear tire advertisement**, not political satire. The page features: **Image:** A dramatic black-and-white illustration (credited to Berkeley) depicting a cavalry charge—horses and riders in combat or military action, labeled "A Masterpiece by Berkeley." **Advertisement Strategy:** The ad uses artistic prestige to market the Goodyear Double Eagle tire as a luxury product. It compares tire manufacturing to art, claiming cost was irrelevant to its development. The tire is positioned as a "super-tire" for wealthy consumers who prioritize quality over price. **Social Context:** This reflects 1920s-30s marketing that appealed to affluent Americans by emphasizing exclusivity and craftsmanship. The cavalry imagery suggests power, excellence, and tradition—qualities the advertiser associates with the product. **The Satire (if any):** The juxtaposition of a military battle with tire advertising is somewhat absurd, though this appears earnest marketing rather than intentional humor.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ra AOC (Courtesy Radett Leach Fie Arte A (Masterpiece by Berkeley ( OsTs were absolutely not considered in the development of the Goodyear Double Eagle tire. Its making therefore transcends customary manu- A Master Core facture, and closely approaches art. It is frankly a by Goodyear better tire than the average person needs. It is a super-tire—for those favored folk to whom price is secondary to service, and to whom freedom from trouble is a luxury too desirable ‘to pass by. GOODSYEAR Double Eagle comicbooks.com