Life, 1929-08-09 · page 21 of 44
Life — August 9, 1929 — page 21: what you’re looking at
What you’re looking at
This page presents **Life magazine's weekly puzzle contest**, not political satire. It's a competition game where readers solve a crossword puzzle integrated with a cartoon illustration to determine the picture's title and explain its joke. The sample puzzle shown depicts a scene at a movie theater with the caption "CLERK: What are you doing way out west?" The humor appears to reference the popularity of Western films and the incongruity of someone's presence or behavior in that setting. The puzzle mechanics are straightforward: solvers find crossword answers embedded in the grid, use them to determine the cartoon's title, then submit their own humorous explanation (15 words max) for a chance to win cash prizes ($50 first place down to $10 fourth place). This represents **early 20th-century entertainment marketing**—magazines used interactive contests to boost circulation and reader engagement, a common practice of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE’S Cross Werd- Picture Puzzles $100.00 IN PRIZES EVERY WEEK Ist Prize $50.00 2nd Prize $25.00 3rd Prize $15.00 4th Prize $10.00 Lire will run a new cross word pic- ture puzzle each week. After you have solved the puzzle see if you can tind the correct title for the picture, the words of which are in the puzzle. (See the sample puzzle below.) In the puzzle at the right, the first line of the title is given and the words ot the second line will be found in- cluded among the words of the puzzle. Alter you have solved the puzzle and gotten the correct title for the picture, give your explanation of the ioke in not more than fifteen words. Lire will be the judges and the prizes will be awarded to the persons giving the correct so- lution of the puzzle, the correct title tor the picture, and the cleverest_ ex planation of the joke. In the event of a tie, the full amount of the prize will be awarded to each tying contestant. You may send in as many you wish but none will be returned. The prize-winning solutions will be printed in subsequent issues, Send all puzzles to the Puzzle Editor, Lir Madison Ave. New York. week's contest closes August 23. The Editors of Find the deaf man at the talking movie. Crerk: Going places L Either. What a man does all his life An Athletic Association (abbr.) Girl's name. What comes between you and your girl when you play tennis Pair enough. Even the birds do it The first thing a golfer learns. The old printer's measure. The kind of » man girls like. General Electric. The an of the house. Hesitation. Like this, What the villain says. What you say before you say “Gracious”. Spanish pronoun. Once over. By Laay Ushers. What comes ahead of the poor Indian? ‘There are snakes in this A lad ten years old. In favor of. Lue. Spoil this, Whose wife turned out wrong? You will find these in every house. What Lady Godiva was. cn) What are you doing way out west? vOWwN ‘The hind of a boy that writes home for money The man in the brown derby. French wine. The First Lady of the land. What you do to an apartment when you move in. “to be”. The old man's. Part of It pays to have this kind of @ guest. all stuffed up. Roman numeral, This wets y 4. South Kust Girl's nickname, Uncle Abie. You're well off with thia, Lady singer. In good shape. Seven little boys. Here's the cateh, Swedish gentleman. The boss, We all get that way. This has tracks. An ex-president. comicbooks.com