Life, 1929-08-09 · page 32 of 44
Life — August 9, 1929 — page 32: what you’re looking at
What you’re looking at
This is an advertisement for a subscription to *Life* magazine itself, disguised as satirical content. The cartoon depicts a well-dressed man in a top hat whispering conspiratorially—the "good stuff" he's promoting is *Life's* weekly humor content. The ad lists actual humor columns that appeared in the magazine: "Three Star Humor," "Odd McIntyre Irish," "Harry Evans' Ale," "Knickerbocker, Jr.," and "Mrs. Pep's Punch," calling them "mental cocktails." This plays on Prohibition-era humor—since alcohol was banned, the magazine humorously offered intellectual/comedic stimulation as a substitute. Readers could subscribe for $1 (10 weeks) or $2 (20 weeks), with a money-back guarantee. The tone mimics the secretive, slightly illicit manner of actual Prohibition-era alcohol distribution, making the joke work on multiple levels: clever wordplay about forbidden pleasures applied to legal entertainment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
aot a card? O you want to know a place where you can get ‘good stuff?” Sign the little card down there below, send it to us with the required amount of money and we'll supply you with the best stuff in the country every week! If you don't get a kick out of it your money will be refunded. Three Star Humor. Odd McIntyre Irish. Harry Evans’ dle. Knickerbocker, Jr. Mrs. Pep’s Punch. dnd a hundred other mental cocktails! Lire Pusriisnuinc Company 598 MADISON AVE. New York Ciry Name... .._.. Enclosed $1.00 Enclosed $2.00 for 10 weeks of Lire. for 20 weeks of Lire. oe This Page designed by Roswell F. Field, Campbell-Ewald Company comicbooks.com