Life, 1929-08-09 · page 39 of 44
Life — August 9, 1929 — page 39: what you’re looking at
What you’re looking at
This is a full-page advertisement for Kodacolor film, not a political cartoon. It promotes Eastman Kodak's new color home movie technology to American consumers, likely from the 1930s-40s. The page features photographs of people enjoying beach activities in color, emphasizing the product's appeal: families can now film their own memories in vibrant natural colors rather than black-and-white. The advertisement stresses simplicity—anyone can operate a Ciné-Kodak camera by "simply press[ing] a lever." The text repeatedly uses phrases like "so simple," "easy to take," and "nothing could be simpler" to overcome consumer hesitation about technical complexity. It positions color home movies as accessible to ordinary people documenting family life, not just professional filmmakers. The advertisement reflects post-war American consumer optimism and the growing amateur photography market.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
4 All the vividness of summer seashores faithfully recorded by Kodacolor Film Beautiful Movies in Natural Colors... now YOU can make them / YAM-CRESTED waves of emerald F en beneath an azure sky. A beach of Jazzling yellow sand. Gay groups of bathers in multi-colored array. Well- tanned complexions. Checks aglow with healthy color. Happy, carefree smiles. u can catch it all—exactly as you ce it—in action, in color! Every gesture— very twinkle of an eye—every coloring { features, costumes and surroundings, vm the deepest shades to the most deli- ne tints . . . can now be realistically «served in movies. c o fr c P or today Kodacolor, the new, sen- ssnonal Eastman achievement, makes it p sible for you to take full color movies as easily as those in black and white. lt provides you with action records that ar2 not only true to life, but gloriously beautiful as well. It enables you to film your children, your parents, your home, your friends—in the full, natural colors Of life itself. So miraculous, so ingenious does this secm that no one could blame you for supposing that full color movies are difficult to make. But actually, they're so simple that anyone can make them Easy to take... Easy to show As in every other Eastman development, simplicity has been made the keynote of this modern miracle. The same Ciné- Kodak (f.1.9 lens with B or BB model) that takes black and white movies, takes color. The same Kodascope (model A or B) that projects black and white, Ciné-Kedak BB — the last word in home movie equi pment. projects color. You simply use the Kodacolor Filter and Kodacolor Film when making or projecting Kodacolor. To take movies with a Ciné-Kodak, you simply press a lever. Then send us the film for development, the cost of which is included in the price you pay for the film, It comes back to you all ready to show. Nothing could be simpler! Unbiased by the precedents and prejudices of pro- fessional cinema camera design, the men who made still photography so casy have now made movie-making equally simple for you, Have your Ciné-Kodak dealer show you some Kodacolor pictures. Ask him, or write us, for a more complete descrip- tion of this remarkable home movie achievement. Eastman Kodak Company, Rochester, N. Y. KODACOLOR Home Movies in Full Color comicbooks.com