Life, 1929-08-09 · page 43 of 44
Life — August 9, 1929 — page 43: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward automobile advertisement for the Willys-Knight Great Six, priced at $1895. The page presents the new car model across three body styles (sedan, roadster, coupe) with accompanying illustrations: a sketch of wealthy passengers admiring the vehicle, a technical diagram showing the engine, and a side-profile silhouette of the sedan. The advertising copy emphasizes luxury, modern design, and engineering innovation—particularly the "patented" double sleeve-valve engine. The tone is aspirational, targeting affluent consumers by stressing that the car represents "supreme mastery of modern style" and engineering advancement comparable to "the most costly automobiles." This represents typical 1920s-era automotive marketing: appealing to status-conscious buyers through claims of aesthetic refinement and technological superiority.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
resentin g~ THE NEW WILLYS-KNIGHT GREAT SIX WILLYS-KNIGHT GREAT SIX SEDAN . ROADSTER + COUPE ¢ §-PASSENGER COUPE luxurious Willys-Knight o-cach medel ever designed The most distinctive and most The new Willys-Knight Great Six is the most beautiful and most luxurious automobile that Willys-Overland'ss designers have ever cre: ated. No other car of the time so completely expresses supreme mastery of modern style. Such graceful sweep of line, such per- fectionofsymmetry,such rich harmony of color, such tasteful elegance of fin- ish —all combine in a distinguished ensemble that testifies to the achieve- ment of new ideals in motor car design. in engineering as in artistry, the new Willys-Knight Great Six is advanced toa degree which few of the most costly automobiles ever attain. The patented Willys-Knight double sleeve- valve engine reaches its highest de- velopment —faster, more powerful and more efficient than ever before. WILLYS-OVERLAND, INC. TOLEDO, OHIO WILLYS-OVERLAND SALES CO, LTD., TORONTO, CANADA THE SEDAN comicbooks.com