Adventure Magazine, April 10, 1924 — page 2: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“Tl say the Hinge-Cap is a big Improvement” HE trouble was that shaving cream caps got lost. But now on Williams’ there’s a cap that can’t get lost. It’s hinged on. That’s a whale of an improve- ment, isn’t it? The shave Williams’ gives is a whale of an improvement, too. —Williams’ lather is heavy and closely woven. It holds the moisture in. Result: faster and better soften- ing of the beard. —Williams’ lubricates the skin. Razor friction is eliminated—your shave made wonderfully easy. —Williams’ keeps your face in comfort after the shave. There’s an ingredient in Williams’ that’s decid- edly beneficial to the skin. Williams Williams’ is a pure, natural-white shaving cream absolutely without coloring matter. The best-known shaving soap specialists make it. Try a tube—with the new Hinge-Cap— see if you ever used a shaving cream as fine! Tue J. B. WILLiaMs Co., GLASTONBURY, CONN. The J. B. Williams Co., Ltd. (Canada) 1114 St. PatricksSt., Montreal. Write fora sz ple of Willia: Aqua Velva scientist’s f mula for af Shaving Cream shaving use. 1 dress Dept. EO OO = A