Adventure Magazine Cover, October 30, 1924 — page 203: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Most motor car bodies are skele- tons of wood, with thin sheets of steel nailed outside—whereas the Overland body is all steel, a frame of steel covered with steel—all steel, welded into one- piece solidity. Wood collapses at a bending stress of 5,000 lbs. to the square inch—whereas steel will stand a stress of 35,000 lbs. to the square inch: That’s the kind of strength and safety and dura- bility Overland gives you! —the only touring car under $800 with coachwork entirely of ~ Willys-Overland, Ine. Toledo, Ohio Oe” steel! Body by Budd, pioneer in steel bodies. —the only touring car under $800 with a genuine finish of hard-baked enamel! You can pour scalding water on this finish or scrub it with strong chemicals used to remove road tar—and even turn the scorching flame of a blow-torch on it without marring its gleam- ing beauty. A finish that keeps its good looks in spite of time, dirt and weather... In an age of steel, drive an all-steel reliable Overland ! Willys-Overland Sales Co. Ltd., Toronto, Canada cAdopted for Greater Safety With Everlasting Baked Enamel Finish _ OVERLAND COMmiclbooal C) S