Argosy All-Story Weekly, July 11, 1925 — page 6: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ADVERTISING SECTION If (ts y AML Wa? | + Bae 7 S Z ae ee 2 War ie): The scientific basis jor the use of SOAP The following set of prin- ciples has been endorsed by eieoparsicians of high- est standing and is offered as an authoritative guide to women in their use of soap for the skin: 1 The function of soap for the skin is to cleanse, not to cure or transform, ' 2 Soap performs a very useful function for nor- mal skins by keeping che skin clean. 3 If chere is any disease of the skin which soap irti- cates, a physician should be seen. 4 Tobe suitable forgeneral _ daily use, a soap should bepure, mildand neutral. 5 If the medicinal content of a soap is sufficient to have an effect upon the skin, the soap should be used only upon the ad- vice of a physician. 6 In all cases of real trou- ble, a physician's advice should. be obtained be- fore treatment is at- _ tempted. = (SS ‘2 Pye se> | —— What can soap do Lhe specialist’s answer is simple HE scientist—the derma- tologist, the reputable physician, the chemist— is the only authority worth listening to on the care of your skin, whether he is talking about cosmetics Or treatments or soap. Soap, for instance, is an ex- ceedingly important factor in the care of your skin. Medical authorities say you can’t get hygienically clean without it. On the other hand, these same authorities will tell you that soap cannot cure your skin, nor “nourish” it, nor render it beautiful except as it makes it clean —choose your soap, not to achieve miracles, but to cleanse your skin safely. When you buy soap for your complexion, buy a pure, mild, neutral soap. If you choose Ivory, you have as fine a soap as can be made, regard- less of price. Ivory is pure, gentle, safe. It contains no medicaments or coloring matter or strong perfume. It renders with fine distinction every service you can get from any soap. PROCTER &#GAMBLE IVORY SOAP 99 435 % Pure | Guest IVORY S¢ It Floats for your skin? ©1925, by The Procter & Gamble Co., Cincinnati In answering this advertisement it is desirable that you mention this magazine. A COPMICLOO© com