Argosy All-Story Weekly, May 5, 1928 — page 10: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ADVERTISING SECTION rs These women know Women who are sophisticated in their beauty- lore choose complexion soap for one essential sense —its purity. They know that soap and water can do the one all-important thing needed to keep their skins lovely—cleanse them safely and gently. But the soap must be as pure as soap can be. And being very fastidious, such women are likely to Be a fine bite soap, honestly made, carefully blended, with a fresh, clean, unobtrusive fragrance which never makes it- self known above the perfumes they use. This is why Ivory is the toilet soap of mil- lions of discerning women. They know it zs as pure as a soap can be—carefully blended. Its fresh lather is smooth, clear, bubbly and rinses off eee leaving their faces cool, smooth, refreshed . . . . Ivory cannot promise new faces for old, or eternal youth. But Ivory does give to the most delicate complexions perfect, gentle cleansing. And this gift makes it as fine a beauty-soap as you can find. PROCTER & GAMBLE IVORY KIND TO OAP ee BVER YI HING.- if. FOUCGCHES 99 “/10/o pure + It floats © 1928, P. & G. Cos In answering this advertisement it ig desirable that you mention this magazine. Gomichooks.com