Argosy All-Story Weekly, October 6, 1923 — page 195: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“Nothing Takes the Place of Leather” Rules of the Contest of the paper. first page of the letter. 3—The lIetter must be mailed sealed, s‘amped envelope. cards will be considered. letters as desired. anyone, anywhere. subject, ion of the judges. of the prize tied for. 1—Letters must be written in the Eng- lish language, and on only one side 2—The competitor’s name and address must be written at the top of the in a No post 4—There shall be no limits to the length a letter may be; and any competitor may send in as many 5—This Contest shall be freely open to 6—The first prize will be awarded to the contestant whose letter on the “Nothing Takes the Place of Leather,’’ is the best in the opin- 7—The Contest opens officially June 30, 1923, and closes Octobcr 31, 1923 8—In case of tie, both or all tying con- testants will receive the full amount Five Thousand Dollars in —— Prizes for Letters about Leather, but your letter must be written by October 31, 1923 LL letters must be written not later than October 31. Sit down and write your letter now What could be simpler—or mere profit- able—than writing a Letter about Leather. Start with what you have found out avout good leather in your every-day life. Comfort! How easy your fcet feel with sturdy, damp-proof, slip-proof lcather soles and heels to trudge solidly upon! Economy, if you have a practical mind. Think what wear you get out of shoes soled and heeled with tough, resistant leather. It’s easy to repair as no other substance is. Then think how little a part of the price of such shoes even the best sole leather represents ! Does fashion in footwear appeal most to you? Consider how the lightest leather sole holds the upper in shape, provides the foundation which, alone, keeps handsome shoes good-looking and style-fresh. The healthful qualities inherent in sole leather would make an ideal theme for a prize-winning Letter about Leather. Your feet breathe through leather soles. Leather is porous. It allows the excess heat to escape. materials, often used for soles. Durability under trying conditions? Postmen, policemen, soldiers and all the workers of all the world know “nothing takes the place of leather” for honest, downright endurance. Its millions of tough, springy fibres defy the grind as nothing else will do. What is true of leather soles and heels is just as true, and more spectacular, of leather belting. Through thousands of hours, leather belts speed on in factories and shops. Men who work at many a trade know this value of leather. Some of these men are writing Letters about Leather that will be richly rewarded. Why not you? : JUDGES MARTHA E. DODSON, Associate Editor, The Ladies’ Home Journal PRESIDENT FREDERICK C. HICKS of the University of Cincinnati PRESIDENT FRASER M. MOFFAT of the Tanners’ Council Address your letter to Contest Judges AMERICAN SOLE and BELTING LEATHER TANNERS 17 Battery Place, New York City comicboo That is not the case with other Write that Prize-winning Letter NOW! \ com