Argosy, Vol. 123, No. 2 — page 75: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ARGOSY The Argosy and All-Story in spite of the always mounting costs. But the last advance in the price of print paper (the fourth advance within a year) so increased the cost of production that it became a question of advancing the selling price of [he Argosy and All-Story or overcoming the added cost in some other way. CONSOLIDATION THE ONLY WAY OPEN Through a consolidation of [he Argosy and All-Story we can save all the cost of stories in one magazine, all the cost of the editorial force, all the cost of type-setting, all the cost of making electrotype plates and many other minor costs—an aggregate sufficiently large to enable us to go on a while longer at the old popular price of Ten Cents a copy, perhaps to go on permanently at ten cents—we hope so. With these two magazines in consolidation, one set of stories does the work of two sets of stories at present —two sets of stories with all the other expenses. The contents of a magazine is not affected by the number of copies printed. The edition may be five thousand or five million, it is all the same with the contents. A BETTER MAGAZINE THAN EITHER HAS EVER BEEN The consolidated Argosy-Allstory Weekly will be a better magazine than either [he Argosy or All-Story has ever been, for the reason that the best authors of each will furnish the stories for the consolidated magazine. And, too, the consolidated magazine will have the best editorial talent of the two magazines. Altogether, we can promise you in this consolidated mag- azine the best all-fiction magazine we have ever published, as good a magazine as any other house has ever published, or is now publishing, and the price will be less than the price of any other all-fiction magazine. Frank A. Munsey New York, July 17, 1920. comiclboool C©