L'Arche de Noé a flashé sur vous #[nn]

A clever collision of biblical myth and modern technology, this 2011 Futuropolis release by Chloé von Arx and Charles Masson announces its premise boldly right on the cover: a giant smartphone dominates the image, its screen framing the smiling face of a young character, with the title L'Arche de Noé a flashé sur vous — "Noah's Ark swiped right on you" — rendered in striking yellow lettering. The juxtaposition of an ancient story and a very contemporary device promises something playful and inventive. At 18 euros, it's an intriguing package from Futuropolis that wears its quirky concept with real confidence.