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Mad Special [Mad Super Special]#40
Cover: Jack Rickard
Mad Special [Mad Super Special] #40
“Trademark Graffiti”
"Trademark Graffiti" in Mad Special #40 (1982) delivers a sharp, satirical take on Tareyton cigarette ads, featuring a smug tobacco executive with a black eye vowing to battle the U.S. Department of Health’s landmark report linking smoking to cancer. Illustrated with bold, consistent flair by Lester Krauss in every stage of production, the issue’s cover by Jack Rickard captures the absurdity with a classic Mad edge.
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Recruitment posters, based on the famous "Uncle Sam wants you" poster from the U.S. Army, are fashioned for multiple historical military actions.
Plot details indexed by the Grand Comics Database (CC BY-SA).