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New York World's Fair Comics#[1]
Cover: Vin Sullivan & Fred Guardineer

New York World's Fair Comics #[1]

Jun 1939 · DC · 0.25 USD
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🏆 Best Serialized Story (2004)
About this Issue

New York World's Fair Comics #1 (April 1939) holds a singular place in Golden Age history as the first comic book produced by Detective Comics, Inc. as a licensed promotional tie-in with a major cultural event, establishing a template for event-marketing that the industry would revisit for decades. Most significantly, it contains the first published appearance of Wesley Dodds as the Golden Age Sandman — a gas-masked, trench-coated vigilante created by writer Gardner Fox and artist Bert Christman — making it the debut of one of DC's foundational mystery-men and a future founding member of the Justice Society of America. The issue also marks the first time Superman appeared in a comic book outside of Action Comics, demonstrating how quickly DC recognized the Man of Steel's commercial drawing power beyond his home title. Across its nearly 100 pages, the book blends superhero adventure, humor strips, and factual articles about the Fair itself, making it an unusually ambitious and culturally embedded artifact of the medium's earliest period.

In "Superman at the World's Fair," the Man of Steel takes a rare break from saving the world to marvel at the wonders of the 1939 New York World's Fair, where seven astonishing feats of scale and spectacle—like snowstorms from clear skies and a sea of a million tulips—turn the fairgrounds into a real-life marvel. With art by Sheldon Moldoff on the interior and a dynamic cover by Vin Sullivan and Fred Guardineer, this early Superman adventure captures the excitement of a historic event through the eyes of the superhero.

Contains 10 stories
Superman at the World's Fair
12 pp · Superhero
Nick Stone (villain)
Chuck Warren Goes to the New York World's Fair
6 pp · Adventure
Chuck Warren

In "Chuck Warren Goes to the New York World's Fair," Chuck and his college teammates face off-road mishaps and narrow escapes on their way to the mile relay at the 1939 World's Fair—proving that the real race begins long before the starting gun.

Hanko Goes to the World's Fair 3000 Miles on Horseback
2 pp · Humor
Hanko
Butch the Pup at the New York World's Fair
4 pp · Anthropomorphic-Funny Animals
Butch the Pup
Ginger Snap at the New York World's Fair
2 pp · Humor
Ginger's fatherGinger's mother
Untitled Adventure story
6 pp · Adventure
Bill WesleyJimthe Bat's Wing [Mr. Bronson] (villain)
A Day at the World's Fair with Jim and Jane
8 pp · Non-Fiction
Uncle GeorgeJimJane
Slam Bradley at the World's Fair
12 pp · Detective-Mystery
Tony Spinelli (villain)

Slam Bradley and his partner Shorty trade their usual case files for a trip to the World's Fair, cashing in a $1000 reward after taking down a gang of thugs—only to find their vacation quickly derailed by a new mystery unfolding beneath the fair’s dazzling lights.

Untitled Superhero story
10 pp · Superhero
George Henry (Secret Service agent)Mr. Evarts (villain, President of the Dodds-Bessing Steel Corporation)Boris Leland (villain)

In a tense 1939 tale from *New York World's Fair Comics* #1, corporate executive Wes finds himself caught in a high-stakes meeting at the Fair, where he’s set to hand over secret plans for a revolutionary raygun to government agents—only to be confronted by an enigmatic figure known as the Null, whose motives remain shrouded in mystery.

The World's Fair Exhibit
12 pp · Adventure
Elmer GordonHu Song (villain)Rodgers (villain)

In "The World's Fair Exhibit," Zatara the Master Magician and his loyal companion Tong embark on a perilous journey to inner Mongolia, where they must retrieve the legendary jade necklace of Princess Ti-Lo before it can be lost to time—each step bringing them closer to the mystery of the artifact and the secrets it guards.

ComicBooks.com Value

Our Model is In Beta
Raw (Good) $3,543
CGC 9.8 $319,746*
CGC 9.6 $200,682*
CGC 9.4 $128,790*
CGC 9.2 $82,553*
CGC 9.0 $57,585*
CGC 8.5 $40,513*
Show all 22 grades
CGC 8.0 $31,821*
CGC 7.5 $25,009*
CGC 7.0 $20,872*
CGC 6.5 $17,574*
CGC 6.0 $15,004*
CGC 5.5 $12,616*
CGC 5.0 $11,849*
CGC 4.5 $10,048*
CGC 4.0 $8,840*
CGC 3.5 $7,961*
CGC 3.0 $6,881*
CGC 2.5 $5,667*
CGC 2.0 $4,882*
CGC 1.5 $3,781
CGC 1.0 $3,105*
CGC 0.5 $2,452*
* estimate — limited direct-sales data at this grade
Our model’s value — refined as new sales data arrives · CGC census counts shown where available

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History

Published by Detective Comics, Inc. under editor Vin Sullivan, the book was sold exclusively at the fairgrounds in Flushing Meadows, Queens when the New York World's Fair opened on April 30, 1939, with a copyright registration date of April 29. The issue was never numbered in its indicia — the '[1]' designation is a cataloguer's convention applied later. Its sprawling creative roster reflected the full depth of DC's 1939 stable: Jerry Siegel and Joe Shuster wrote and drew both the Superman and Slam Bradley features; Gardner Fox and Bert Christman (working under the shared pseudonym 'Larry Dean') contributed the Sandman debut; Fred Guardineer handled Zatara; Bob Kane drew the Ginger Snap strip; Creig Flessel and Sheldon Moldoff contributed additional art and informational pages. Historians note that although the Sandman's Adventure Comics #40 story (cover-dated July 1939) was almost certainly written and drawn first, this World's Fair issue physically reached readers one to two weeks earlier, giving it the 'first published appearance' designation.

Trivia · 8 facts

  • First published appearance of Wesley Dodds as the Golden Age Sandman, written by Gardner Fox and drawn by Bert Christman (both credited under the pseudonym 'Larry Dean'), preceding Adventure Comics #40 on newsstands by an estimated one to two weeks despite that issue being produced first.
  • First appearance of Superman outside of Action Comics (Volume 1), with the Superman feature written by Jerry Siegel and drawn by Joe Shuster; Superman's hair is mis-colored yellow/blond on the cover.
  • Sold exclusively at the New York World's Fair in Flushing Meadows, Queens, which opened April 30, 1939 — the book was not available through standard newsstand distribution.
  • The issue was edited by Vin Sullivan (credited as Vincent A. Sullivan) and published by Detective Comics, Inc.; it was originally unnumbered.
  • The book runs approximately 96 pages and mixes superhero fiction with humor strips and substantial non-fiction articles and illustrations about the Fair itself, drawn partly by Creig Flessel and Sheldon Moldoff.
  • Bert Christman, who illustrated the Sandman debut, was a former syndicated Scorchy Smith newspaper-strip artist who later died in January 1942 when his plane was shot down while flying with the American Volunteer Group ('Flying Tigers') in Burma.
  • The Superman story was reprinted in Superman Chronicles Vol. 1 and Superman: The World's Finest Comics Archives, Volume 1; the Sandman story was reprinted in The Golden Age Sandman Archives Vol. 1; the entire issue was reprinted in DC Comics Rarities Archives #1.
  • This issue contains the first comic book depiction of the Fair's signature architectural landmarks, the Trylon and the Perisphere, which would later be retconned as the base of operations for the All-Star Squadron.

Cast · 12 characters

Full credits

artist, inker Joe Shuster
cover pencils, inks Vin Sullivan
cover pencils, inks Fred Guardineer

Reprints

Reprinted in Action Comics #15 (1939), Detective Comics #30 (1939), Detective Comics #31 (1939), Action Comics #17 (1939), Superman #2 (1939), Action Comics #18 (1939), Adventure Comics #44 (1939), Detective Comics #33 (1939), New York World's Fair Comics #[2] (1940), Flashback #12 (1974), Superman: The World's Finest Comics Archives #1 (2004), Golden Age Sandman Archives #1 (2004), DC Comics Rarities Archives #1 (2005), The Superman Chronicles #1 (2006), Superman: The Golden Age Omnibus #1 (2013), Superman: The Golden Age #1 (2016), DC Finest: Superman: The First Superhero #[nn] (2025)

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