Seagram Selling Secrets #6

Mr. C. Graham's diary entry reflects Seagram's long-standing reputation for blended quality, prompting a salesman to explain the company's blending process and product variety to a prospective customer. Through a series of conversations set in a blending laboratory and production facility, the salesman demonstrates how Seagram combines different whiskies and spirits—including cigarettes, coffee, and other ingredients—to create superior blended products, emphasizing that the company produces over 150 different blended whiskeys born to be blended. The narrative culminates in a factory tour where the salesman illustrates Seagram's massive production capacity, with rows of bottled products and filing systems for recipes, reinforcing that the blending of whiskeys and spirits is a specialty process requiring skill and precision rather than simple mechanical mixing.