Cap'n Crunch: Bewitched, Betwitched and Betweaked

In 1965, Quaker Oats released a single promotional comic starring their breakfast-cereal mascot, Cap'n Crunch. This one-shot, published under the company's own imprint, finds the Cap'n in a magical mix-up, as a witch's spell causes trouble on his ship. It stands as an early example of a licensed comic designed to sell a product, capturing the whimsical, ad-driven spirit of mid-60s promotional publishing.