Clovve

Published from 1986 to 1989 by Swedish ice cream company Glacebolaget (GB Glace), Clovve is a six-issue comic series that blended promotional advertising with original storytelling. Created to accompany a line of frozen treats, the series is most associated with its quirky, kid-friendly tone and bold, colorful art. Though short-lived, it stands as a curious artifact of 1980s European marketing, where corporate branding met the comic page in a way that feels both nostalgic and inventive.