Giggles

The Pratt Food Company launched Giggles in 1906 as a promotional comic, produced for nine issues to advertise its products. Though a corporate giveaway, the series is notable as an early example of branded entertainment in comics, predating the more famous newspaper strips and comic books of the decades to come. Its cheerful, simple humor reflects the advertising aesthetics of the early 20th century, offering a unique glimpse into the origins of comics as a marketing tool.