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Mad-pocket
Williams Förlags AB · 1962–1975 · 48 issues
About the series
A 48-issue Swedish humor anthology from Williams Förlags AB, Mad-pocket ran from 1962 to 1975, repackaging the anarchic, gag-driven spirit of American Mad magazine for a Nordic audience. The series is most closely associated with the wildly inventive, rubber-limbed cartooning of Don Martin, whose absurdist single-panel and multi-panel strips became a defining feature of the book. As a pocket-sized digest, it offered a portable dose of satirical slapstick and parody, making it a beloved fixture of Swedish comic-reading culture for over a decade.
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