Wonder Book of Rubber

From 1947 to 1973, B. F. Goodrich published Wonder Book of Rubber, a 14-issue comic series that turned industrial promotion into lively, educational storytelling. Created as a giveaway for tire dealers, each issue blended science, history, and adventure to explain rubber’s role in modern life—from jungle harvesting to factory production to space-age applications. The consistent creative team of Johnstone & Cushing gave the series a warm, cohesive visual style that made technical subjects feel accessible and fun. It stands as a charming example of mid-century corporate comics, where commerce and creativity met to teach generations about the wonders of a single material.