Woolworth's New Christmas Book
Western · 1954 · 1 issue
About the series
A holiday-themed promotional comic from Western Publishing, Woolworth's New Christmas Book was a single 1954 issue designed for the department store chain. Featuring cheerful, seasonal stories and illustrations, it represents a niche example of mid-century retail tie-ins, where major publishers created exclusive comic books for specific stores. Its existence highlights the broad reach of comics beyond newsstands into everyday consumer spaces.