Judge, 1929-01-26 · page 27 of 34
Judge — January 26, 1929 — page 27: what you’re looking at
What you’re looking at
This page contains a **cigarette advertisement** for Melachrino cigarettes (right side) and film reviews (left side) from Judge magazine. The **main advertisement** uses a night-club scene as comedy. A hostess questions whether a gentleman is important ("Some Big Gun?"), and the owner responds that he *must* be important because he smokes Melachrinos—implying that smoking this brand signals high status and sophistication. This is a common advertising strategy of the era: associating a product with wealth, prestige, and social distinction. The accompanying illustration shows well-dressed men in formal attire at what appears to be an exclusive venue, reinforcing the aspirational messaging. The film review section discusses movies featuring actors like Lon Chaney and Colleen Moore, with commentary on whether films have engaging stories. The small "Burglar" cartoon at bottom left is a separate joke unrelated to the cigarette ad. **Context modern readers miss**: Early 20th-century advertising directly linked consumer products to social status without today's health warnings or regulations against such messaging.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AMMONIA BAKERS DAUGHTER BUDDBA DOUGHNUT NEEDIER DOUGH . Judging the Movies (Continued from page 22 drama fora story that might have heen effective ha ren less it had a corking story, but it w: not impressive simply — bees natives and the villain, Lon Chaney, never failed to leave the until they ‘could: ge those messy clothes and hop be- hind the set for a good pull at a Lionel Barrymore usual, a splendid per- | find him working in more am- bitious pictures. “GO ystuente Sin” is just what \* you expect it to be—and, as though that were not enough, Colleen Moore is the maiden. Tere was not room last week to mention “The Shopworn Angel,” which has the same theme of ill-fitting love The River.” It is well dire nd unusually robust for at story. It deals kward love of a n for a kept woman, it if you have the oppor- tunity. Buroran—It’s all right, officer. I'm only doing a little quiet rehearsing for my new part in “Jack and the Bean- stalk,” —Henonist drawn out and art . In fact, | . and it is some relief to | OF DISTINCTION Night Club Owner: "Give that gentleman some real service.” Hostess: "Who is he? Some Big Gun?” STRAW Tips; CORK Night Club Owner: “He must be. He smokes Melachrinos.” PLAIN THE ONE CIGARETTE SMOKED THE WORLD OVER 27 comicbooks.com