Judge, 1929-04-20 · page 29 of 36
Judge — April 20, 1929 — page 29: what you’re looking at
What you’re looking at
This page is primarily a **cigarette advertisement** disguised as editorial content, featuring actress **Marlene Dietrich** (identified by the signature). The ad addresses a specific concern of 1920s-30s film actors: **coughing during movie takes**. The joke/pitch works on multiple levels: 1. **The Problem**: Actors couldn't cough on set—it ruined expensive film takes and was considered unprofessional behavior. 2. **The Solution**: Smoke Old Golds cigarettes, which allegedly don't cause throat irritation or coughing (a demonstrably false claim typical of tobacco advertising of the era). 3. **The Satire**: The ad cynically exploits actors' workplace anxieties while promoting a product that actually causes coughing. The tagline "Why not a cough in a carload?" mockingly acknowledges what smokers know but won't admit. The left column contains book reviews—standard Judge magazine content—but serves mainly as filler. This represents the era when magazines freely mixed editorial and advertising without clear distinction, and when cigarette companies aggressively marketed to celebrities and professionals.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ODA “There ar sep Love Cuse,” ty Mow times when I don’t dare to cough rice Dekobra, tells of a man who hypnotizes women to hurt ” he hypnotized. M’siew Dekobra is probably the most scintillating lightweight novelist living. He may not be clean, but he’s clever. His is the gift of what we call good clean dirt over Paris v We “Besides the fact that a cough, when the camera is clicking, would spoil the scene and cause expensive re-takes; besides the fact that it just isn’t done on a movie set, there are times when coughing would just about in ‘curtain’ for me. ct he does his writing doir, resting frequently © wisecracks with the recumbent nymphs. One touch is lacking: you feel his books ought to be perfumed. We hope his publishers will remedy this hereafter. Anyway, you'll like Dekobra if you take your Greta Garbo st “So I smoke OLD Gotps because they don't bring on that throat tickle and irritation that causes coughing. Smooth and easy, OLD GOLDS are, on my throat, So I sx O. Ga. myself, and recommend them to everyone who works with me.” sixteen exquisitely etched short (SIGNED Ze ‘ Me Ae stories by A. E. Coppard, author ; of the deathless “Black Dog.” a These new yarns range from the droll to the tragic Iver Cireus” is a volume of nd should not be missed by those who like nice things. Coppard is the virile member of the Saki-Milne-S phens-Coppard q “The Eye of O. Austin Freeman, is Thorndike thriller, hinging on a vanished man and the sort of will you'd like to make to peeve Cousin | Algernon. Plausible, holding | water at every seam, it will tease the best forensic (whatever that Why nota might mean) minds as well as the : most astute detective cough in a carload? | by igh Oa rficld, recounts 2—— o1p coins'are blended from heart-leay P eeourn : ap’ idventure in a CHARLIE CHAPLIN tobacco, the finest Nature grows, Selected | ; iJ old's grrotest comedian and for silkiness and ripeness from the heart | auburtian Mouse where, desth Pope premier anit of the scvorns ofthe tobacco plant. Mellowed extralong | ihn, It's a.good myatere for Cisene™ United titel ia gitemipersture‘of mid-July'sunshine | those “who like their tmyater ties. to insure that honey-like smoothness. | ose 0 like the steries | sans fancy embroidery. a - = | Charles Francis Coe nearly | eat a chocolate, light an Old Gold, and enjoy both! | ruined “Hooch” for us with a bit = —— of banal sermonizing about pro- | | hibition occurring in the last few - SS | paragraphs of the book. He | | mo izes that the way to stop BE KING hooze killings is for all of us to | fe) fereeer|, Ascend the: Teves: of: Happiness br: | | stop drinking. Thus, the boot- ATLANTIC CITY leggers, thrown out of work, will ee forget their rivalries, turn to . “T H E c H E LS EA honest labor and all will be sweet- " ness and light in the underworld. “His Royal Highness Otherwise “Hooch” = _ | hot drama of fun 7 . | umongst the beer barons, culmi- | Try This on Your Piano! | | nating in a smashing climax not | Another unlike the recent garage slaughter Soft-Boiled Ballad in Chicago. Don't fail to read it. Will appear in —Trp Suane Next Week’s JUDGE comicbooks.com