Judge, 1929-04-20 · page 35 of 36
Judge — April 20, 1929 — page 35: what you’re looking at
What you’re looking at
This is a **paid advertisement**, not editorial satire. It promotes bridge instruction books by Sidney S. Lenz, described as "undoubtedly the greatest card player the world has ever seen." The page offers three volumes at a 10% discount to Judge magazine readers. The context: Bridge was enormously popular among educated, affluent Americans in the 1920s-30s. Lenz was a famous competitive bridge player; the ad emphasizes his expertise in both Auction Bridge (the dominant form then) and Contract Bridge (the newer variant gaining popularity). The three books shown are: - *Lenz on Bridge, Volumes One and Two* (379 and 450 pages respectively, with hand diagrams and problem solutions) - *Lenz on Contract Bridge* (Revised 1929 Edition, covering newer rules) This is straightforward marketing to Judge's educated readership—not satirical content. The layout and pricing information are typical magazine advertising of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Sidney S. Lenz is undoubtedly the greatest’ card play- er the world has ever seen, Lenz on Bridge is different trom all Stic: Your Opportunity every bridge player. to Buy the Famous LENZ Books at a Reduced Price For the first and only time Jupce’s Bridge Expert’s books are offered to Judge readers at a reduction of 10 per cent! LENZ ON BRIDGE LENZ ON CONTRACT BRIDGE Volumes One and Two Revised 1929 Edition Volume One of Lenz on Bridge is a This book is intended for (1) those large book of 379 pages, illustrated who play Auction Bridge and want to with diagrams of +35 (key) hands that learn the game of Contract and (2) supplement and explain the those who already clear text. Prac To be published in May Contract and wish to know tically every variation of play that may arise is dis- HOW'S YOUR BRIDGE? the fine points of the game, cussed, showing the meth- such as ie Ir, Lenz's “de- ods that actually produce 7 « | mand™ bids, methods of se- the best results. The latest ‘ curing slam bids, showing tules of Auction Bridge are included in the text. Volume Two of Lenz on Bridge is an even bigger book—+450 pages. It treats many of the rare situations which arise at bridge, and in Te SIMON AND SCHUSTER, Publishers, addition includes twenty - four Please send (Check enclosed) (Parcel Pos problem hands and their prize- Lenz on Bridge, Volume One winning solutions. already — play of two-suiters, etc., etc. The latest rules of Contract Bridge are, of course, in- cluded. Lenz on Bridge, Volume Two .... Lenz on Contract Bridge comicbooks.com