Judge, 1929-04-27 · page 30 of 36
Judge — April 27, 1929 — page 30: what you’re looking at
What you’re looking at
This Judge magazine page contains two distinct sections: **Left side:** A Beeman's Pepsin Gum advertisement claiming the product aids digestion after meals. The ad uses a doctor endorsement appeal, common in early 20th-century advertising. **Right side:** "The Lighter Vein" humor section mocking overwrought academic book blurbs. Scientists are satirized for writing absurdly pompous jacket copy using jargon ("Cytospora Chrysoperma," "Spectrophotometric Observations") to describe dry technical subjects. The satire suggests scholars inflate the importance of obscure research through pretentious marketing language. Below that are collegiate jokes and witticisms submitted by college students from various universities, including a running gag about "Lizzie Labels" (sorority stereotypes) and a final cartoon showing someone forgetting "FLIT" (an insecticide), suggesting comic consequences. The overall tone mocks academic pretension and collegiate humor conventions typical of 1930s Judge magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
What price quick lunch? UARD against indigestion, as millions now do, with a stick of Beeman’s Pepsin Gum after meals. Perfected over 30 years ago by Dr. Beeman, this delicious gum is today a favorite with those who buy chew- ing gum as an aid to digestion. And everybody loves that keen, refresh- | ing flavor and wonderfully smooth quality. Try it today? | BEEMANS. PEPSIN , If Scientists Wrote Blurbs for Their Own Books “Cytospora Chrysoperma is a practical book for the practica sformation of rtes to a Lora alism in the ! “Read this breath-takingly vivid story of pre-natal influence of carth-worms and white rats. It's deft, subdued, subtle.” ake a copy of Spectrophoto- metric Observations of Po Cygri with you on your vacation. Writ- ten in language that only scien- tists can write.” “Dm never bored with a book on Oospara Hypoxylicola,” Mac Terria. —Pavn Ley, Oregon °29 says “Is the Jones Law maki it hard for you to get liquor “I should say so! Every time to show —Anticr Sinversratt, Harvard "30 Some More Lizzie Labels “Keeping up with the Jounces” and “Just Marred.” —At Bree, Trinity '31 Joe tie? Jack—Oh, haven't you heard that before? Where did you get that Penxamorr, Harvard "31 “The Youth's Companion.” —Dave U. of Wisconsin "31 Wittock, Sigma — The go to bed early; o'clock and. every house is out Delta — This is the their house dance. Ricuarp B. Espey, Knox '30 Betas certainly it’s only nine light in the night of Rake—The ed has a vocabulary 0 words. Second Rascal of them are “No.” —Cours § U. of Colorado "26 Yes, a Sr. Gronar—Dammit, I forgot the FLIT! -R. D. Hamitton, Yale '31 ane J comicbooks.com