Judge, 1929-06-08 · page 20 of 36
Judge — June 8, 1929 — page 20: what you’re looking at
What you’re looking at
This is a humorous early Dr. Seuss advertisement for a fictional "Seuss Travel Bureau" spoofing 1920s-30s travel services. The satire works on multiple levels: **The jokes:** - "Budgetback" travel uses absurd creatures (a fantastical beast) instead of normal transportation - "Aerial shoe-shining parlors" between New York and France is nonsensical—a ridiculous job for working one's passage - The seasickness solution involves sending travelers in bizarre contraptions (a "dumb-waiter") instead of ships **The context:** This mocks both the growing trend of middle-class European tourism and the pretensions of travel agencies marketing "economy" trips to ordinary Americans. The Ivy League reference (Princeton/Harvard) gently satirizes class distinctions. **The appeal:** For 1920s-30s readers, this playfully captured the excitement and expense of international travel while poking fun at the marketing hype surrounding it. Seuss's characteristic whimsy transforms real travel anxieties (seasickness, cost, finding work) into absurdist solutions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
JUDGE Going Abroad? Let the Seuss Travel Bureau Arrange your Transportation! by Dr. Seuss | For Economy, Travel on a Budget! Want to Work Your Way Across? This summer, hundreds of American families Let us get you a job as chief polisher on one will be cantering through Europe on reliable of the big aerial shoe-shining parlors plying Budgets furnished by Seuss. You, too, may en- between New York and Havre! The pilot. a joy the Old World's wonders on Budgetback! Princeton man, is most anxious to get a Harvard Drop in at our kennels and have a trial spin! man to fill this responsible post. Afraid of Seasickness ? See Seuss! | Clients frequently come to us and say, “I'd like to abroad, but I'm, oh, such a wretched sail- or.” Always resourceful, we send these people across in something else besides a ship!” Ata ridicu lously small charge, we recently sent a gentleman to France in his own dumb- The idea that e necessary is downright old-fashioned. boats comicbooks.com