Judge, 1929-06-08 · page 35 of 36
Judge — June 8, 1929 — page 35: what you’re looking at
What you’re looking at
This is a **product advertisement**, not a political cartoon or satire. It promotes a wall map of Charles Lindbergh's flights, designed by Major Ernest Clegg and sold by The John Day Company. The page capitalizes on Lindbergh's celebrity following his famous 1927 transatlantic New York-to-Paris flight. It lists his various aviation achievements—barnstorming, airmail service, national tours, and a mercy flight to Canada—to appeal to consumers. The quoted endorsements from *The New York Herald Tribune* and Rear Admiral W.A. Moffett (a real naval official) lend credibility. The map itself appears at top, showing Lindbergh's routes across North America, the Atlantic, and Europe, decorated with coats of arms and national honors. The coupon at bottom invites readers to purchase the 29×40 inch, ten-color lithograph for $2.05—positioned as inspirational decor for homes, offices, and children's rooms. This reflects 1920s-30s enthusiasm for aviation and hero-worship of Lindbergh.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Send for this map of Lindbergh’s Flights DESIGNED BY MAJOR ERNEST CLEGG A handsome wall map, 29 x 40 inches, lithographed in ten colors. An inspiring decoration for your home, your office, your study or your boy’s room. It portrays all of Lindbergh’s famous flights— his first barnstorming, his airmail service, his New York-Paris flight, his national tour, his Central American tour and the famous emergency flight to Canada carrying serum for Floyd Bennett. Illuminated coats of arms of the countries Lindbergh has visited, and the orders and decorations which have been presented to him, make decorative notes of unusual richness. we COUPON Extremely fascinating to study... . It pre- a . . F Fi The John Day Company, Dept. J, serves in its design and pictorial detail much of 386 Fourth Avenue, the charm of the ancient maps."—The New New York, N.Y. York Herald Tribune. I enclose $2.05, for which please send me one of the 29x40 inch, ten-color Lindbergh Wall Maps “Major Clegg has succeeded in making a map a thing of beauty."—Rear Admiral W. A. Moffett, Chief of the Naval Bureau of Aero- Address nautics. Name comicbooks.com