Judge, 1929-06-22 · page 31 of 40
Judge — June 22, 1929 — page 31: what you’re looking at
What you’re looking at
This page is primarily an advertisement for a bridge-bidding contest sponsored by Judge magazine (June 1929). It's not a cartoon but rather a promotional announcement for a competition based on twelve hands prepared by **Sidney Lenz**, described as "the greatest of all bridge players." The contest invites readers to bid these prepared hands and compete for 563 prizes totaling nearly $9,000, with premium rewards (European trips, Havana cruises, fine dinnerware) for highest scores on specific hand sequences. The appeal leverages Lenz's reputation: his bidding decisions serve as the contest standard, allowing participants to "compare your bidding with that of the most expert of players." This reflects 1920s American enthusiasm for bridge as a competitive intellectual pursuit among educated audiences—a pastime prestigious enough to warrant major magazine promotion and substantial prizes.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LENZ BRIDGE CONTEST SEE PAGE 23 By bidding twelve hands prepared by Mr. Lenz, anyone, anywhere, may win any of the 563 selected prizes. Four Prizes. “Ticker”, the Wall Street Game. Twenty-five Prizes. Cartons of one hundred Melachrino No. 4 Cigarettes. Three Prizes. Cases of Yermat. Three Prizes. Double packs special Louis Sherry Bridge Cards. Twenty-five Prizes. Copies of “Early Can- dlelight”, the New Fall Novel by Maud Hart Lovelace. Published by the John Day Company. There are listed above two hundred seven prizes, value $8,990.53, to be awarded for the highest scores in bidding the twelve hands making up the entire series. Six Prizes. Cases, twelve bottles, of White Rock Mineral Water. Twelve Prizes. Hostess Packages, twelve bottles, Canada Dry Ginger Ale. Cedar Box containing four cartons of Reddy Tees. Thirty-four Prizes. Autographed copies of “How’s Your Bridge?” by Sidney S. Lenz and Robert Rendel. Published by Simon and Schuster. FOR LAST EIGHT HANDS One hundred eighty-four prizes, value $2,779.63, will be awarded for the highest scores for the last eight hands in the series. Many of these prizes are duplicates of those listed on these pages, but will be headed by a Trip to Europe (England or France and return) on one of the palatial steamships of the Cunard Line, Berengaria, Aquitania or Mauretania. and a One hundred ten piece Dinner Set by Theodore Haviland, Limoges-France. FOR LAST FOUR HANDS One hundred seventy-two prizes, value $1,846.13, will be awarded for the highest scores for the last four hands in the series. Many of these prizes are duplicates, but they will be headed by a Nine day trip from New York to Havana and return on a steamship of the READERS OF JUDGE: Cunard Line Mr. Lenz’ first problem hand appears with the conditions of the contest on page 23. Mr. Lenz has bid all the hands just as he would bid in play for a championship. Others may dis- agree with Mr. Lenz, but his bidding is the first explanation of his fame as the greatest of all bridge players. His success is sufficient reason for setting up his estimates of values as a stand- ard. This is not a guessing contest, but an opportunity to compare your bidding with that of the most expert of players as well as to win a most desirable prize. June 5, 1929 JUDGE PUBLISHING CO., Inc. 18 EAST 48th STREET, NEW YORK CITY FRED L. ROGAN, President comicbooks.com