Life — December 7, 1928 — page 35: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

AAA me YOUR FIRST MOVIE OF THE FAMILY “Take it on Christmas Day —Show it on New Years At the precious incidents of the year’s most eventful day captured forever on a thin strip of film! A movie that tells the story of Christ- mas at your own home—an intimate, personal record of the way this happy anniversary is celebrated by youand yours. The family on its annual pilgrimage bearing gifts to friends, the youngsters on their new sleds or skates, the arrival of relatives you have not seen for months, the scene around the Community Christ- mas tree—what an opportunity to make a reel of the most absorbing interest! Press the lever—that’s all It's so easy with a Ciné-Kodak. Sight it and press the lever. That's all there is toit. It's as simple as making snapshots. You mail the film to us and we do the test, the cost of developing being in- cluded in the price of the film. It is promptly returned to you. Hence, the pictures you took on Christmas are ready to be shown on New Year's. Thanks to the Kodascope, they are no more trouble to project than they were to take. In a moment or two after you unwrap the film, they are flashing on your own home screen, and you are amazed by the simplicity and success of it all. Ciné - Kodak The reason? Unbiased by the precedents and prejudices of professional cinema camera design, the men who made still photography so simple have made home movie making equally simple for you. Wonderful in many ways Ciné-Kodak home movies, however, are not merely a Christmas opportunity They enable you to make priceless rec- ords of your children’s growth. They provide you with marvelous entertain- ment. They bring back your travels for the folks at home. Moreover, you are not limited to the films you take yourself. Kodak Cinegraphs, 100-, 200- and 400- foot reels of comedy, travel and cartoons, are available at your dealer's. They cost $7.50 per 100 feet and become a perma- nent part of your film library. Movies in Color! And now another Eastman development —Kodacolor—enables you to make home movies in full color. With the Ciné- Kodak f.1.9, a filter and Kodacolor Film, you make the most beautiful /iving portraits of your family and friends. You take amazingly vivid pictures of your pets, your garden and many another col- orful subject. All the wealth of color before your eyes is caught by the lens and registered on this new type film. You simply use a color filter when making or projecting Kodacolor. Can't you sce what a treat is in store for you? Imagine how much home movies would add to your family's Christmas, or some other family’s. Let any Ciné- Kodak dealer demonstrate what is here described. Home movie outfits—Ciné- Kodak, Kodascope and screen—may be had for as little as $140. At least, return the coupon for a booklet that gives more of the details. EASTMAN KODAK SOMPANY Dept. 161, Rochester, N. Y. Please send me, FREE and. without obligation, the booklet telling me how I can easily make my .- Simplest of Home Movie Cameras comicbooks.com