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Life, 1928-12-07 · page 36 of 64

Life — December 7, 1928 — page 36: what you’re looking at

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Life — December 7, 1928 — page 36: Life, 1928-12-07

What you’re looking at

This page contains several distinct pieces of 1920s content: **Top Left:** A photograph captioned "1840 'EIGHTY-EIGHT-YEARS-OF-SERVICE' 1928" shows a couple in period dress, likely illustrating the Cunard Line's advertising claim about the ship's longevity and reliability. **Main Satire:** "The Christmas-Card Poet Does His Shopping" by Al Graham mocks the clichéd sentimentality of Christmas card verse. The poet uses flowery, old-fashioned language ("old pal," "Yuletide," "tingle-bells") — yet his actual shopping quest is mundane: simply locating where cards are sold. The humor lies in the gap between the overwrought poetic sentiment and the banal reality. **Educational Humor:** "On Giving a Bird a Bath" provides absurdist advice on bathing a reluctant canary, treating the bird-bathing scenario with mock-serious, pseudo-psychological analysis. It's gentle domestic humor typical of 1920s magazines. The page is primarily **advertising** (Cunard Line, Edgeworth tobacco) with lighter satirical and humorous filler content.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

50 1840 ‘EIGHTY. EIGHT-YEARS-OF-SERVICE- 1928 | The Aquitania... Not Only A Ship, But A Habit... Cross once on the Aquitania, and you will find trans-Atlantic commutation on her becoming a habit. People who have on her wait two wecks, three weeks, just to live the six days of the voy- age in her lovely rooms... in the special atmosphere of extraordinary charm and extraordinary comfort that is hers, There is something about her...a sort of maritime “It. Breakfast charmingly served An your rooms «+a workout in the gym under profes- sional instruction ... a swim in the pool in sea water as green as Creme de Menthe, as translucent as diamonds... a pause in the Long Gallery before lunch... a heasant and a soufflé ... a walk on the at deck ... a game of contract. Dinner; caviar—of course... And in the evening dancing : +-in_a garden set in glass on “A” Deck ... full of flowers; cool; gayer than any night club... full of charming-looking people, as, always, Aquitania loyalists seem to be. If you want to wring the last ounce of tranquillity and delight from the trip to England or France, book your next pas- sage on the Aquitania. CUNARD LINE ® See Your Local Agent CUNARD WINTER CRUISES . .. MEDITERRANEAN WEST IND! A NEW CUNARD SERVICE...WEEKLY TO HAVANA LIFE The Christmas-Card Poet Doe: His Shopping Otp pal o’ mine, I would that I could find words to wish the same old jolly wish of years untold. For as long as the merry Yuletide comes and goes, I shall ever wish it, old pal. Old friends are truest, and hearts are somehow warmer at Yuletide, What, then, if the words with which I greet thee be the age-old words of yore? They are spoken, remem- ber, with that same sincerity of bygone days, and will, I trust, ring clear as the tingle-bells on the tiny reindeer of good Saint Nicholas. Swiftly as a blue bird, then, flies to you my wish: I wish to know what counter the Christmas cards are on. Al Graham, On Giving a Bird a Bath Tue First things to be determined are (a) does birdie need a bath? and (4) does birdie want a bath? Having decided that birdie does not, proceed immediately with plans for the | ablution. Bear in mind that the bird | must at all times know that you are its | master. Therefore, do not attempt to get birdie into the bathtub by (1) per-| suasion, (2) innuendo, (3) promises of a reward of any kind or (4) wheedling. Adopt, instead, a friendly, jolly, slam- on-the back attitude. Show birdie that you are his (or her, depending on the bird) friend. Place birdie's tub in her (or his) cage with a firm, determined motion, Then break the news in a jovial man- ner: “Well, old boy (or girl), how about a nice, zippy little dip in the good old aqua pura this morning, ch? Step lively, old timer, and you'll soon be feeling like a million!” Watch birdie’s reaction closely, with- out letting it (her or him) realize she is under surveillance. If birdie edges away from the tub it may be that he is (1) afraid of water, (2) bashful or (3) just plain ornery. In case of (1) the proper move is to place a ruler in the water so birdie can sce it is not deep enough to drown her. Oftener, however, it will be found that (2) is responsible for the bird’s re- luctance. This shy modesty must be over- come. But it is a task that requires patience, understanding and discretion. One careless word or expression often will make the world look ugly and black and break the heart of a little bird. We will assume your canary is one that blushes when it is requested to take a bath publicly. Knowing your bird very much better than we do, you: should choose between: (Continued on page 54) London Pipe Smoker gives Americans Christmas tip His tale of buying Edgeworth for own Christmas present a timely hint to gift buyers The right way to buy a man something for Christmas is to ask yourself, “What would he buy for himself?” _Mr. Mason of London answers for pipe smokers throughout the world. Apparently no gift is more acceptable to an Edgeworth smoker than a gift ackage of this favorite tohacco. Let Mr. Mason himself tell you about it: ndon, England Let Larus & Bro. Co, 30th December, 1927 Richmond, Va. U.S. AL Gentlemen: As my Christmas present I purchased for myself a pound of your tobacco in ‘+ Ib. flat tins. This morning on the tram I met a man with whom I am only slightly acquainted, and filling my pipe produced your tin, at which he exclaimed: “I am hot a pipe smoker, but occasionally I have a try in that direction and I consider that the tobacco in your hand is the finest made.” I am in entire agreement with his statement, Yours faithfully, J. J. Mason Edgeworth Ready-Rubbed comes in three favorite gift sizes for Christmas— the pound glass humidor, the pound tin, and the attractively decorated _half- pound tin. Each size is packed in a specially inviting gift carton, printed in gay colors, rices—$1.65 for the pound humidor. $1.50 for the pound tin. And 75c for the half-pound tin. Please ask your tobacco dealer to show you these Edge- worth —Christ- mas_ packages. Or if he cannot supply you, send us $1.65 for each pound humidor, $1.50 and 75c_ respec- tively for each pound and half-pound tin of Ready-Rubbed to be shipped; also a list of the names and addresses of those you wish to remember, along with your personal greeting card. = We will gladly attend to sending the Christmas Edgeworth to your friends. Personal: Perhaps you yourself are not acquainted with Edgeworth. If so send your name and address to Larus & Brother Company, 16 South 2lst Street, Richmond, Va. We shall be glad to send you free samples—gener- ous helpings both of Edgeworth Ready- Rubbed and Edgeworth Plug Slice. | Edgeworth is sold in various sizes from pocket tins to handsome humidors —to suit the needs of any smoker. radio—tune Richmond, Va. E Tit fan ot eee) “Edgeworth Ciab’’ Wednesday evening tt nine o'clock, Eastern Standard Time. comicbooks.com