Life, 1928-12-07 · page 55 of 64
Life — December 7, 1928 — page 55: what you’re looking at
What you’re looking at
This page is primarily a **promotional announcement** rather than editorial content. Life magazine advertises its contributors—naming famous humorists like Will Rogers, Rube Goldberg, and Ring Lardner—to establish itself as publishing America's premier talent. The main content announces **"The Kolster Hour,"** a radio program debuting December 19th, featuring Will Rogers Rallies and "crazy but innocent merriment." The Kolster was a radio manufacturer sponsoring entertainment programming; Life is promoting its own radio show across the Columbia Broadcasting Chain, listing affiliate stations nationwide. The subscription form invites readers to "Send Life for one year." This reflects 1920s-30s media expansion when magazines partnered with radio networks, and demonstrates Life's cultural influence—it didn't just publish humor; it produced entertainment across platforms. The "tremendous response" claim suggests the venture was commercially successful.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The humor in LIFE comes from contrib- utors—some famous, some unknown—in all parts of the world. It is our boast that more reputations have been made in LIFE than in any other American magazine. Represented in its pages are most of the great humorists, artists, and writers, of to- day and of tomorrow. Look through this number and you will find Robert Benchley (p. 17), Rube Goldberg (pp. 20-21), Will Rogers (p. 24), John Held (p. 23), F. G. Cooper (p. 40), Ring Lardner (p. 27), Charles Dana Gibson (p. 15), Don Herold (p. 28), Percy Crosby, (pp. 22, 38-39), Wallace Morgan (p. 19), John LaGatta (p. 32)), Grantland Rice (p. 16), Arthur Guiterman and James Montgomery Flagg (p. 18), Walter Winchell (p. 31), Russell Patterson (p. 37), and Elmer Davis (p. 36). Indeed, every picture, every brief para- graph in this issue is an evidence of what LIFE offers you, every week, fifty-two umes a year. Send LiFe for one year to: r YIe ee oy Y 0000000 Po erence ses coseseee RADIO PROGRAMS The tremendous response to the Will Rogers Rallies and other LIFE programs encourages us to continue these hilarious parties on the air. For a half-hour of crazy but innocent merriment: TUNE IN ON THE KOLSTER HOUR WEDNESDAY DECEMBER 19 tn And Every Other Wednesday Thereafter 10.00 P. M. Eastern Standard Time 9P.M. Central Standard Time Over the Columbia Chain New York City WOR Cincinnati WKRC Boston WNAC Detroit WGHP Providence WEAN Chicago WMAQ Syracuse WFBL Cleveland WHK Buffalo WMAK Fort Wayne = WOWO Baltimore WCAO St. Louis KMOX South Dartmouth WMAF Kansas City KMBC Pittsburgh WJAS Council Bluffs KOIL Akron WADC —_Bridgeport wice Columbus WAIU Toledo WSPD Philadelphia WCAU LIFE, 598 Madison. Ave., New York comicbooks.com