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Life, 1928-12-07 · page 56 of 64

Life — December 7, 1928 — page 56: what you’re looking at

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Life — December 7, 1928 — page 56: Life, 1928-12-07

What you’re looking at

This page contains gift advertisements and a satirical radio column by Agnes Smith. **The Advertisements:** The left side promotes jewelry from R.F. Simmons Co.—watch chains and wrist bands priced $5.25-$9—presented as gifts one might secretly want for oneself. **"The Radio" Column:** Smith criticizes radio broadcasters for failing to honor Michael O'Loughlin, a radio operator who died at his post during the sinking of the S.S. *Vestris* (a real 1928 maritime disaster). She argues that other professions—aviation, theater, movies—memorialize their heroes, but radio hasn't recognized O'Loughlin's sacrifice despite radio's life-saving role in emergencies. Smith's satire targets commercial broadcasting's disconnect: radio stations will interrupt entertainment for SOS distress calls, yet they fail to honor the operators whose dedication makes such rescues possible. She suggests the industry treats radio as mere entertainment rather than acknowledging its serious humanitarian function. The column contrasts radio's trivial programming (football, concerts) with its genuine capacity to save lives—a tension unresolved by the industry's silence on O'Loughlin.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

qo i) Sometimes you find the gift you'd like to keep yourself ~ Watch-chain (30044) at $9 Turre’s no denying that the feeling does come. You shop around busily, pencil- ing the list, looking about for new gifts. Then—well, there it is. You'd really like to have that one present for yourself. Why not buy this chain for your watch? It is number 30044, green gold- filled, coming also in yellow, white, or green and white combination. The rea- sonable price—$9—makes it easy to choose another for a friend. The ladies’ wrist band (30522) pre- sents another difficulty! Just who shall receive so pleasant a gift? Any wrist watch will fit this band; the band will fit any wrist. The glinting white gold-filled surface is relieved at each end with a sub- dued sparkle of ruby, amethyst, emerald, sapphire, aquamarine, or topaz—which- ever you prefer. The price is $5.25. See your jeweler now. Whether you give to others, or give to yourself, you'll find both these pieces mighty accept- able. R. F. Simmons Co., Attleboro, Massachusetts, LIFE THE RADIO I pon’r like to be identified as one of those “important” writers (“journalists,” I be- Smith lieve they're called) who are always telling people things for their own good. But I’m moved to make one serious suggestion to the ladies and gentlemen of fe Broadcasting Systems: How about some substantial yecognition of the heroism of Michael O'Loughlin? Perhaps in these few weeks you have forgotten all about Michael O'Loughlin. Perhaps you are unaware that he ever existed. O'Loughlin was the radio operator who stuck by his post, unnoticed by crew and passengers, until the S.S. “Vestris” took her plunge into the ocean. In the backwash of sordid stories about the “Vestris” tragedy, there wasn’t space for much mention of O'Loughlin’s gallantry. I'll make a bet that O'Lough- lin’s silent heroism didn’t receive as much notice as the “daring” of Clarence Ter- hune, the stowaway on the “Graf Zeppe- lin,” nor the “sportsmanship” of the murdered gambler, Arnold Rothstein. You will excuse me if I scem a little indignant. But other lines of endeavor, by better remembering their heroes, man- age to impress the public with their fundamental worth and usefulness. Avia- tion takes good care of its own. In the theater and in the movies, a dead actor is not only a good actor but also some- thing of a saint. To you and me, a radio is a con- venient thing to have around the house for football games, elections, world series and concerts. Its miraculous quality lies chiefly in the fact that its entertainment is free—and that’s miracle enough for any- body these days. In times of shipwreck, you read that the radio is a matter of life and death to those on the sinking ship. But, somehow or other, the terrible cry for help that comes through the storm seems to have no relation to the handsome old Italian console in the corner of your living-room, which has been so blithely chirping “Jeannine, I Dream of Lilac Time.” And when you hear that your station is signing off because of an SOS, you feel a slight fear and uncasiness, as though some tactless person had introduced un- necessarily an unpleasant subject. If the SOS cuts off something really important like a prize-fight or the Hotsy Totsy Boys, you wish the ships would somehow keep their troubles to themselves. Now commercial broadcasting could honor Michael O'Loughlin, not by a lot vA hi ¥ Capable—and care ful—the trained nurse administers our comfort. If there is pain, she gives a tablet to relieve it, That tablet is Bayer Aspirin. Experi- ence has taught her it is quickest. The doctor has told her it’s quite harmless. So it is safe to use in everyday life, any time you have an ache or pain, Take Bayer Aspirin at the first sign of a headache, cold, neuralgia, ete. Don't wait until the suffering has become severe. Be sure, though, to get Bayer. There is only one genuine Aspirin, Aspirin ie the trade mark of Bayer Manufacture of Monoaceticacidester of Sallcylicactd The New Year’s Number, December 28, will contain about a hundred of the best things published in Lire in 1928. A holiday remembrance “IT can never forget, nor would I if! could, the packages of ALLEN’S FOOT= EASE that were sent to us in France from the U.S.A. about Holiday time during the War. While we were shaking in our shoes this healing, antiseptic pence: for the feet, the remark frequently went ‘round: ‘It ain't the A.E.F. that’s winnin’ this war — it’s the A.F.E." So now, as during the war, Allen's Foot=Ease makes a Satisfying, Soothing, Holiday Remembrance. At all Druggists —and a 2c stamp mails a package. (Signed) BUDDY ENUF SAYD” ; comicbooks.com —" Pe an age ee a ne