Life, 1928-12-14 · page 2 of 48
Life — December 14, 1928 — page 2: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward **advertisement for Waterman's fountain pens**, positioned as a Christmas gift guide. The page features three fountain pens displayed on the left, with pricing and product descriptions. Below are desk sets (the "Gyro-Sheath Desk Sets") shown in two styles. The text emphasizes Waterman's 40+ year reputation, variety of styles, and the new "No. 7" pen with exchangeable nibs. The winter scene at top is purely decorative holiday imagery to contextualize gift-giving. There is no political commentary or satire present. This represents early 20th-century print advertising targeting affluent consumers seeking quality writing instruments as Christmas presents.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
4 Gift as popular as hristmas —— Waterman’s NLY the proven worth of more than forty years of demon- strated merit could bring to Waterman’s writing instruments the tremendous popularity they enjoy at every Christmas Season. Then, it is, they become the “Ideal” gifts for thousands. Offered in an almost limitless variety of styles, they fit the purse and the taste of everyone. Practical gifts, they continue daily reminders of the givers throughout the years. And Waterman's new No. 7 is particularly practical at Christmas time, because, if necessary, the nib can be so easily exchanged by the recipient for another which will suit him perfectly. No. 7 is the vehicle for Waterman's new principle of scientific pen point selection—a notable contribution and a genuine boon to the popular practice of “fountain pen giving.” The new color line too is a great favorite with its rich two- tone effects in Ripple-Rose, Ripple-Blugreen, and Ripple- Olive. Made of Stainless Hard Rubber, the all-satisfying material for fountain pen holders, they are a new triumph to Waterman's genius. The perfect sift | Desk Sets pen. Easily ex- changed for one Gyro-Sheath ,. = f Prgms fan. ma! Be : Waterman's new Gyro-Sheath Desk Two-Tone Color Setsare rapidlybecom- Dok Set No. 6467 — White onys oval hase, Pens and Pencils ingthe choice of prom- Ts Ne raneae soos Offered in three colors, inent business execu- tw large $5, small tives and women of fashion everywhere. To an extraordinary degree they combine artistic $4) with pencils to match beauty with practical utility. Equipped with No. 7 pen points fitted to gracefully tapering po dndge piece colored holders, the principle of scientific pen point selection is thus applied to Desk Sets for oiike bane of vo.th the first time. Waterman's products are on sale at all Waterman's dealers and Waterman's aad soe sulla: dealers are everywhere. Use Waterman's inks in Waterman's pens. LE Waterman Company, 191 Broadway, New York Chicago San Francisco. Montreal Waterman’s comicbooks.com