Life, 1928-12-14 · page 3 of 48
Life — December 14, 1928 — page 3: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire** — it's a straightforward **luxury watch advertisement** from Life magazine. The page promotes Hamilton watches as Christmas gifts, emphasizing their durability and reliability. The text uses emotional language to position watches as meaningful, long-lasting presents: "a living gift that goes on living," suggesting the watch becomes a cherished companion over years. The advertisement includes multiple watch models displayed on the right side, with detailed descriptions of styles (The "Ramsey," "Piping Rock," "Hastings," "Cushion") and their materials (gold-filled cases, various metals) and prices. The tagline "The Watch of Railroad Accuracy" references Hamilton's historical reputation for precision timing—essential for railroad operations. This appeals to buyers seeking reliability and craftsmanship in an heirloom gift.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
that go on living , NCE in a blue moon of Christmases a gift of gifts O is placed under the big tree in your home. That Christmas forever after is remembered as the Christmas when Father or Brother cr Bob or Jim got his Hamilton. For a fine watch like the Hamilton is really a living gift that goes on living. Year after year it ticks confi- dently away, marking the passage of time with almost uncanny accuracy. The longer you carry a Hamilton, the more you regard it as something greater than a mere miracle of work- manship. A human meaning —an affection — attaches itself to this gift. Here is a companion to consult many times every hs Ly JY Jy fa eS day of your life, a companion ready to serve you with such tireless constancy that you may rely just as surely upon its word as you would upon an old friend’s. Your Hamilton, in fine, is a friend. A living, beauti- ful friend that will go on living just so long as you gently impart strength to its tiny ticking heart. Say fay . . The * Rameay"* — With Roman- numerals and octagonal bow com- lash of modernity with exquisite simplicity, In 14k yellow or white gold, 1100, $140, and $160, depending upon eoowement, Upper Center . . . The * Piping Rock” —An ultra-modern etrap wateh, The namerals of gold, set in enamel, are a part of the case—not the dial Available only in 14h yellow of white gold, with 19-jewel Hamitton movement, $125. Center... The “Brunswick— Designed sith an eye to tomorrow — but mot at all ornate. In 14k green or white gold en- groved, with dial shown, $117 to $172. Lower Center... The * Cushi Beautifully proportioned in line, with welcome yet simple richness of sppear ance. In filled of 14k green or white gold, plain or engraved, $50 to $77. Below . .. The "Hastings" —A watch with individuality—popalar among sport men. In 14k filled yellow or white gold, and 14k gold, yellow or white, plain or engraved, with radial face, $55 and $83. Let us send you « copy of the ” Time. Leeper" an interesting illustrated booklet telling something of the care with which Hamiltons are made, Also our epecially attractive Christmas booklet showing a completeline of Hamilton models. Address Hamilton Watch Co., 699 Columbia Ave., Lancaster, Pa., U.S. A. comicbooks.com