Life, 1928-12-21 · page 33 of 36
Life — December 21, 1928 — page 33: what you’re looking at
What you’re looking at
This page contains a book review section and a major **Schick razor advertisement** disguised as editorial content. **The Advertisement (dominant feature):** The large headline "What shall I give him for Christmas" frames a Schick Repeating Razor ad. It appeals to women as gift-givers, emphasizing that an electric razor provides "a year of smiling mornings in 1929"—suggesting painless, pleasant shaving. The ad lists prices ($5 silver-plated, $7.50 gold-plated) and distribution details. This is typical 1920s advertising strategy: embedding commercial messages within lifestyle editorial to appear as genuine advice rather than sales pitch. **The Book Reviews (left column):** Brief critiques of H.G. Wells' "Mr. Blettsworthy" and a detective novel "The Murders in Surrey Wood," with commentary on contemporary literary trends. **"These Hobbyists" Section:** Humorous documentation of eccentric collectors (bonnets, license tags, trolley transfers, clover leaves, cigarettes), poking gentle fun at obsessive collecting habits among the wealthy and leisured. The page reflects 1920s consumer culture and emerging advertising sophistication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
should say—Doctor Wells. arranges his ending with one of the nicer forms of insanity. Ot anes the book is not obviously a treatise. There are a love story, a ship- wreck, a war scene, and a homecoming to the girl Mr. Blettsworthy left behind him, w hom he met while insane and mar- ried. But Mr. Wells's fictional disguise is a little like the sugar coating surrounding the arithmetic problems which begin, | “Tom, Dick, and Harriet were out for a} walk and came to a river... .the boat] held two people... .how did they all get across without leaving Harriet alone? Tom had one dollar, Dick had one dollar, and Harriet had fifty cents. How did Harriet. get the two-fifty?” Well, you know the type... -- If you are interested in seeing Mr. Wells‘s brains perform—and that is a noble sight in itself—I can recommend “Mr. Blettsworthy.” But if you really want to know about early tribal customs, read Sir John Fraser's “Golden Bough.” “Tue Murvers 1x Surrey Wooo” (Dutton), is far from being the worst detective story of the month. And such faint praise, from one who gives the cur- rent crop of knee-knockers a very low mark indeed, is not so bad. The author, John Arnold, has taken the traditional mysterious house in the quict English countryside, added Scotland Yard, a country doctor with a liking for detective work, a secret passage, a disposal plant for bodies, a sit whose brother is mixed up in the afr, a Chinese chauffeur, a pair of miniatures, two escaped bank robbers, and a decadent Marquis with a nasty secretary. Yet Mr. Arnold deserves great credit for one innovation: the Girl, much admired by the Doctor, turns out to be something less than sweet, and mar- ries someone else, to the great surprise of her rescuer and the general public. Thank you, Mr. Arnold. THESE HOBBYISTS (A few press reportings on the mild in- sanities indulged in by avid collectors.) Mate. F. Litvine, of Paris, is a collector of famous bonnets, and her star chapeau is one that belonged to Bernhardt. Jack Ermerin, of Washington, collects auto license tags, and the pride of his heart is a specimen from Haiti. F. C. Kenworthy, Pittsburgh, collects trolley transfers, and his prize specimen cemes from Constantinople. Dr. P. O. Ray of Berkeley, Cal., col- lects election balfots and his most valued item is fourteen feet long. Mrs. D. C. Pentz, of Lemoyne, Pa., pie: supernumerary clover leaves, and luckiest specimen is a seven-leafer. _W. C. Noack, of West Albany, collects Cigarettes, and the stellar attraction of his assortment is a Black Coyano‘from South ica, W. E. Farbstein. LIFE RY WOMAN F IS ANNUAL PRORCES LEy What shall | give him for Christmas &, 4 Give him a year of smiling mornings in 1929. he , If you could see the pleased surprise on his face slr SQ) when he first learns the marvel of a Schick shave, you would not hesitate, you would decide now, Your gift can make shaving painless, pleasant. To husband, father, brother, fiance or friend — from woman to man—or from man to man— there can be no better shave quick with a Schick.” ift than A smooth Nearly all good stores where gifts for men are sold have Schicks. They will show you how it works; how a pull and a push of the pre replaces the used blade wi a new super- keen one from the 20 in Schick’s handle. Silver-plated Schicks cost $5. Gold- lated $7.50. Extraclipsof20blades Wc. Prices are slightl higher in Canada. Magazine Kepeating Razor Co., 285 Madison Ave., New York. Canadian distrib- utors, T. S. Simms & Co., Ltd., Saint John, N. B. Schick Repeating- Razor A FORM OF CRITICISM “The Colonel held the glass up to the light, sniffed at the contents suspiciously and, when no one was looking, threw the poet out of the open window."—From @ Novelette, We don't know whether the port was poisonous, but we can quite believe that the poet was. —Humorist (London). TROUBLES OF THE POOR “Ip your ‘usbing knocks you about like that why don't yer put the police onter ‘im?*’ “I would, only I can’t afford to pay ‘is fine."* Aw instrument very much like a modern ukulele was found in an excavation at Ur. There seems to be less and less in this Good Old Days myth—Detroit News. PINAFORESQUE “Zeppelin Commander Began as Pagpobegiat —Heedline. Wun I was a lad I probed the mists Of mind which tempt psychologists. I took mental flights with a joyous grin And now I am commander of the Zeppelin! —Chicago Daily News. REGIMEN Broxrn-vown Paritxy: Have I a chance in the world to recover my health, Doctor? Pursician: Well, I'd say that if you give up all intoxicating beverages, stop smoking so many cigarettes, cut out the late hours, lay off the bright lights and try cating some good home- cooked foods, I can make a new woman out of you.—College Huntor. comicbooks.com