Life, 1928-12-21 · page 35 of 36
Life — December 21, 1928 — page 35: what you’re looking at
What you’re looking at
This is a **General Motors advertisement**, not political satire. It promotes "Body by Fisher," a coachbuilding brand owned by GM. The illustration shows a stylishly dressed couple—the man in an ornate coat and cap, the woman in fashionable attire—embodying luxury and sophistication. This visual conveys the ad's central message: GM cars offer aesthetic and engineering excellence beyond mere affordability. The text argues that General Motors has democratized "fine car value" through Fisher's design expertise, bringing luxury styling formerly reserved for expensive vehicles to GM's full range (Cadillac, LaSalle, Buick, Oakland, Oldsmobile, Pontiac, Chevrolet). **For modern readers:** This reflects 1920s consumer culture, where automotive design and styling—not just mechanical function—became marketing priorities. The gendered imagery (well-dressed couple) targets both male and female car buyers, relatively progressive for the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
which is created by A New Kind of Motor Car Value + value which is measured not only by the dollar but by the finest of fine car standards, as well roryer Whenever a man or woman thinks of any General Motors car, it is perfectly obvious that he or she thinks of it as the finest car in its field. Back of this attitude toward all General Motors cars, is the fact that they bring you a new kind of motor car value— value money alone cannot measure. Such value can result only when practi- cally limitless resources are placed at the command of engineering and artistic genius of the highest order—as is the CADILLAC ¢ LASALLE + BUICK ¢ OAKLAND case with Fisher. It is Body by Fisher which has enabled General Motors cars to triumph over the obstacles which formerly restricted to highest priced cars the finest in motor car style. You see the result in the superb style, comfort and value of every Body by Fisher. So | evident are these superiorities that each month new thousands of men and women are attracted to ownership of the General Motors cars listed below. OLDSMOBILE ¥ PONTIAC , CHEVROLET GENERAL MOTORS comicbooks.com