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Life, 1928-12-21 · page 4 of 36

Life — December 21, 1928 — page 4: what you’re looking at

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Life — December 21, 1928 — page 4: Life, 1928-12-21

What you’re looking at

This page is primarily **advertising and light humor** rather than political satire. The main cartoon, "He Knows What Men Appreciate," depicts Santa Claus causing chaos in a home—breaking a vase, knocking over chairs—while a mother praises his "energy and courage." The joke satirizes parental double standards: parents celebrate destructive behavior in Santa but would scold their own child for identical mischief. The article by Chet Johnson elaborates this theme, humorously exploring how parents react differently to "Junior's" antics depending on framing. The page also features **advertisements** for Krementz Wrist Watch Bands and Sir Walter Raleigh pipe tobacco, typical of 1920s-era Life magazine content. No specific political figures or events are referenced.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

He Knows What Men Appreciate Deven on Santa to warm the cockles of masculine hearts, This year his Christmas sack is heavy with bright and shining Krementz Wrist Watch Bands, Awkward prongs and buckles form no part of Krementz Wrist Watch Bands, In their stead are three thin expanding links that fold into a compact casing. Opened, band and watch make a loop that slips on or off—over the hand; or up on arm when washing hands. Link casings in Krementz Quality Rolled Gold Plate, with leather straps or flexible Milanaise mesh bands, $12.50 to $17.50. Also in 14 kt. and 18 kt. solid gold and platinum. At your dealer’s or write for name of nearest one. KREMENTZ& CO., NEWARK N. J. ‘When completely ex- panded there 1s ample allowance for free passage over hand or up on forearm, krement>3 WRIST WATCH v BAND V LIFE Ych, He’s a Great Kid! “Just the minute you finish your dinner I want you to do something about Junior. I simply will not go through another day like this.” “He's a great kid! What's he been up to now?” “You mean what hasn't he been up to! Look where he knocked a_ baseball through the window! And then just stood there and grinned!” “Ha, ha! That kid's going to be a sec- ond Babe Ruth!” “Then he came racing right through the house, muddy boots and everything, and knocked that new vase of mine into a million pieces!” “Ho, ho, ho! Say, I'll bet it scared the wits out of him!" “And then he piled three chairs on a table and pushed them all over, just to see how much noise he could make!” “By golly, Junior certainly has pep!” “Oh, yes! And when I started to scold him...." “Scold him! Scold a youngster because he's a healthy, active boy?” “Is that the way you feel about it?” “Certainly! I want that kid to grow up into a two-fisted he-man like his father, Not some tiptoeing, whispering _ sissy!) What if he does break up a few things! | I think we ought to be proud of the kid | for having energy and courage enough | to do a little harmless damage!” “Do you call smashing... .” “Certainly I do! He didn’t break a thing that can’t be replaced! Now, listen: ee just acting silly when you let that kid get your goat! What you should do is laugh at him when he goes on one of his kid rampages! Just laugh, that’s all!” “Well, 1 did when he was trying to play golf in the yard with rocks and smashed your new mashie!” “What!....He smashed my new Junior!....Where’d that kid go? What did you let him have that mashie for? «...Why didn’t you stop him? And | you say you laughed!....Is that any way to raise a kid?....D'you want him to ow up intoa gunman?....Junior!.... FUNIOR'. LN new ! Oh, boy! Just wait til I get my mitts on that Chet Johnson. REGRET I wists I cared for watercress, The name sounds so delicious; Besides, they give you quite a mess For nothing on meat dishes. C. B. DeC. Wasuincton Hostess (at distinguished party, introducing a guest): Mr. Johnson, this is Vice-President Dawes. Guest (a humorist): Vice-President, eh? Ha, ha, ha, I guess his father must be one of the owners of the country. Ratt ane cis: iA ‘S nd Powe Goo Fog Wirt the Yule log burning brightly and a pound canister beside him of the mildest, most fragrant pipe mixture that ever came out of the South— what more could a man ask? Give him the pound can of Sir Walter Raleigh Smoking Tobacco for Christmas. It's protected inside by heavy gold foil and the canister comes in a handsome Christmas carton. Brown & Williamson Tobacco Corporation, Winstoo-Salem and Louisville SIR WALTER RALEIGH Who discovered how good a pipe can be It’s milder comicbooks.com Ohaus... \\ vir me Q +. MAT ve. A AWA AK LAK,