Life — December 28, 1928 — page 31: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

$574,000 NEEDED a (eee you not help to erect the Symbol of Our Saviour’s Love High and Bright above Manhattan? Will you not aid and assist in raising the sum needed to complete this House of God and this great Community Centre? Over $4,000,000 have already been in- vested in land, foundations, buildings and equipment. Eight hundred thousand dollars have been pledged conditionally upon the raising of $700,000 more. $126,000 of this needed $700,000 have been pledged during the past two weeks, leaving a balance still to be raised before January first of $574,000. One hundred and fifty thousand dollars are available for the furniture and fixtures for the church auditorium, social hall, swimming pool, day nursery, gymnasium and other social features. $100,000 have been pledged and are now available for the Byrd Aviation Beacon to surmount the Broadway Temple Cathedral spire lifting its Cross 36 stories above Broad- way at the highest point on Manhattan Island. Just as there are sermons in stones, there are sermons in bricks and steel. Temples and cathedrals of this type are not innovations. The erection of a combination church, office building, apartment house, hotel and com- munity center is nothing new. Boston, Chi- cago. Rochester and many large cities possess these modern power houses—no one seems to know “the why of it""—but once a skyscraper of a church is erected, enormous crowds are drawn into it, and to a large extent, the audi- ences are composed of people who seem im- mune to the influences of the average church. In Rochester, the auditorium seats 1,500. Every Sunday morning it is packed. For the evening services people are turned away. The same is true of Boston, Chicago and wherever these modern Temples serve both God and man. Already more than 4,000 people have pur- chased bonds and made contributions of their means to this most worthy cause. The spirit of Christmas will soon be upon us. Will you not plan to help the Almighty and this little company to complete this great work? Will you not aid and assist Dr. Reisner and his valiant band of the faithful to com- plete this task, thereby giving to them a real Christmas and also securing for yourself a portion of that feeling of exaltation that comes to those who aid in the plans and pur- poses of the Almighty, and at the same time belp their brothers and sisters? Act on that impulse! Send your gifts to- day! $5.00 will buy 50 bricks—$1,000 will build 100 square feet of the great tower. Heed the call to public service! Please do it now! Send checks to General Samuel McRoberts, Treasurer, Broadway Temple, care Chatham & Phenix National Bank, 149 Broadway, New York City. If you prefer to make a pledge payable January 1, April 1, July 1 and October 1 in the years 1929 and 1930 you may do so, but Please write at once to General Samuel McRoberts and advise your pleasure in the matter, er OL LIFeE On the Job He scans some reports That an underling reckoned, His papers he sorts For a part of a second; He looks in the glass And displays approbation, Then summons a lass For a bit of dictation. He straightens his pad And his writing utensils, Then sends for a lad To put points on his pencils. He talks with a man Re: a shipment of liquor, Then pauses to scan What appears on the ticker. Oh, who is this gent Who is acting so dizzy? The vice-pres-i-dent Of a bank, keeping busy! Arthur L. Lippmann. The Modern Arabian Nights Once upon a time there was a man named Henderson and he walked down the street on a bright and sparkling New Year's morning and met his most deadly enemy face to face. “Good morning,” said Mr. Henderson's deadly and hypocritical enemy; “I wish you a Happy New Year.” “Good morning yourself,” said Mr. Henderson, “and I wish you the worst New Year a man could have. I hope your business fails, your wife elopes with a radio announcer and your son becomes a Pullman conductor.” After his townspeople had presented Mr. Henderson with a leather traveling set, the President of the United States received him and his name went down to posterity as that of one of the bravest men of all times. That'll be all for tonight, Sultan, and if I can go down to the bazaar now for a snack of Turkish Paste, tomorrow night Till tell you the one about the man who dried his face with a paper towel. Lirr’s Fresh Air Fund Live’s Frest Ain Funp has been in operation for the past forty-two years. In that time it has expended $419,278.00 and has given a happy holiday in the country to 51,000 poor city chil- dren. Twenty dollars, approximately, pays for such @ holiday for some poor child from the crowded city streets, Won't you help? Contributions (which are acknowledged in Lire about three weeks after their receipt) should be made payable to Lirt’s Fresu Arn Funp, and sent to 598 Madison Avenue, New York. Previously acknowledged... T. Frank Procak, Elizabet! Harold Siegel, Brooklyn. Ellen B. Steel, Philadelphia Great East Lodge, Sanbornville, Miss Esther V. Honolul W. A. S., Venice, $39,849.39 OT so dumb, Fido. You know the difference between a strong pipe and a mild one, don’t you? So do the thousands of pipe lovers who have discovered Sir Walter's favorite pipe tobacco. It’s mild. It’s mellow. It’s satisfying. And it’s fresh to the last pipeful in the tin. An inner wrapping of heavy gold foil protects its fragrance and flavor. LIMITED OFFER (for the United States only) If your favorite tobacconist does not earry Sir Walter Raleigh, sead ws his name and address. In return for this courtesy, we'llbe delighted to send you without charge a full-size tin of this milder pipe mixture. Dept. X, Brown & Williamson Tobacco Corp. Winston-Salem, N. C. BND SIR WALTER RALEIGH Who discovered how good a pipe can be It’s milder comicbooks.com