Life, 1929-01-04 · page 3 of 36
Life — January 4, 1929 — page 3: what you’re looking at
What you’re looking at
This is a **Timken Roller Bearings advertisement**, not satire or political commentary. The page celebrates New Year's with an illustration of a festive street scene featuring a car surrounded by celebrating people throwing confetti and playing instruments. The ad copy uses the holiday theme to market Timken bearings as reliable car components: "happy, care-free years for cars" promises durability that "endures." The phrase "Timken-Equipped" becomes a selling point—the ad notes that knowledgeable motorists specifically ensure their cars have Timken bearings. This reflects 1920s-30s advertising strategy: connecting product reliability to lifestyle aspirations and social status. The cheerful, crowded scene suggests cars as instruments of modern celebration and community life.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Ao Ma Heppy N Now Yé ears for limken-Lqupped Cars. Greet the New Year with “Tim- ken-Equipped”. That means happy,care-free years for cars. For miles go by and Timken Bearings go on resisting wear, shock, torque and speed. Timken tapered construction, Timken POSITIVELY ALIGNED ROLLS and Timken electric steel providea constitution that endures. Motorists who are “in the know” always make sure their cars are Timken-equipped. Salesmen use this fact to start the New Year’s sales right and keep on closing sales with these two words,“Timken-Equipped”. THE TIMKEN ROLLER BEARING COMPANY, - CANT! ‘ON, .OHIO SS ee Reratioae tare te et Ent'd as tnd Capea Teas, Ent'd as Copyrig!t 1929, Life Pub. Co., TIMKEN 2: BEARINGS Matter, June 8, 1883, at S308: Eogasd wed Beis comicbooks.com