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Life, 1929-01-11 · page 32 of 36

Life — January 11, 1929 — page 32: what you’re looking at

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Life — January 11, 1929 — page 32: Life, 1929-01-11

What you’re looking at

This page contains primarily **advertising**, not political cartoons or satire. The main content includes: 1. **Ex-Lax advertisement** (left): A laxative ad using before/after imagery of women, claiming the product will improve complexion by relieving constipation. The appeal is to mothers concerned about children's health and appearance—typical early-20th-century advertising that directly linked internal health to external beauty. 2. **Book reviews** (center): Brief reviews of contemporary publications, including Eddie Cantor's autobiography "My Life Is in Your Hands," praising Cantor as a successful entertainer and self-made millionaire. 3. **Edgeworth Plug Slice cigarette advertisement** (right): Marketing cigarettes as a convenient rolling tobacco product, featuring a customer testimonial claiming it saves money annually. The ads reflect 1920s consumer culture and marketing strategies—targeting health-conscious parents, celebrity biography readers, and male smokers. There is no political satire or cartoon content visible on this page.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

takes this safe laxative she gives children ..soon her complexion is pink and clear HEN you feel out of sorts, con- stipation is probably at work. Take Ex-Lax. This modern laxative tastes so good that it’s hard to realize the real good it can do for you. But it quickly brings roses back to the cheeks by help- ing to relieve constipation naturally— without upsetting the stomach orgriping. You’ lllike Ex-Lax, asmuchas children do. It tastes like fine chocolate. It is chocolate treated with tasteless, harmless phenolphthalein that doctors recognize as the agent for correcting constipation. Whenever you need a laxative, take Ex-Lax. Give it to your children. It is safe, ‘gentle in action, effective and non-habit-forming. Get Ex-Lax from your druggist. But avoid substitutes, of which there are many. Get the original phenolphthalein laxative—Ex-Lax. 10c,25¢ and 50c. You can also obtain Ex-Lax‘‘Fig Flavor’’. FOR CONSTIPATION EX-LAX TASTES LIKE CANDY The New Books My Lire Is In Your Hanps (Harper's), by Eddie Cantor, Perry as told to David Freedman, is Githens certainly a succulent piece of reading matter. Nothing fancy, nothing literary; and although Mr. Freedman has polished up the original Cantor here and there, the rough diamond remains a diamond. What was probably’a red letter night in my life was spent with Eddie Cantor, Bert Kalmar, Harry Ruby, and Robert Benchley, when we were rehearsing for the Will Rogers radio rally last fall. So many of the best comedians in America, each trying to outclown the other, made a spectacle I am not likely to forget. Which just goes to show that I know what I’m talking about when I say that reading “My Life Is In Your Hands” is almost as convulsing as an afternoon with the author. Eddie Cantor is certainly a great come- dian. He is worth well over a million dollars, and that makes him a great man. The story of how he became a comedian and made a million is something you shouldn’t miss. Whether or not you want to become a millionaire or a comedian, it’s nice to know how. But while it is well nigh miraculous that anybody in show business could make and save a million no matter what his race.....to me the best of the book jis the reminiscent appreciation of all the people who helped a lonely, wretched lit- tle Jewish orphan to success. And senti- mentally as well as financially, Eddie Cantor is certainly a success. David Freedman is to be congratulated for a thorough concealment of his own personality behind that of his subject. In- formal, amusing, the book is Eddie Can- tor all over. IT can’t imagine anyone calling him “Edward.” Nicuts Asroap (Century) by Konrad Bercovici, is a travel book, but not a trave- logue. By no stretch of the imagination, does it even faintly resemble the strictly useful works of the well-known Herr Baedecker. “Nights Abroad,” as a matter of fact, by most travel books are a literal narrative of places visited and experiences experi- enced, “Nights Abroad” is a loosely wov- en fabric of fact and fiction all the more exact, in spirit, for its scorn of photo- graphic accuracy. Konrad Bercovici, by blood and by nature a gypsy, is to my mind the ideal is a travel book for stay-at-homes. It is | romantic, theatrical, and enjoyable. Where | address to Larus & Brother Company, Rolls Cigarette That Burns For Half an Hour Edgeworth Plug Slice provides a new thrill—and saves Mp, Hjermstad $200 a year Pipe-smokers! Here’s a hot tip on how to roll a real good cigarette with Edge. worth Plug Slice smoking tobacco, and it comes from the man who claims to be its originator. Portland, Oregon c/o Elks Club. August 29, 1928, Larus & Brother Company, Richmond, Va, Gentlemen: As you are now saving me about $200 a year in tobacco money, may 1 speak a somewhat delayed word of appreciation? T have used Edgeworth for twenty years or more and it is to me the best pipe tobacco extant. On a fishing trip, some six months ago, I rolled my first Plog Slice Edgeworth cigarette. I enjoyed it so much that I've been “rolling “em” ever since. And I'm saving at least $15 9 month in cigar money. Also, my several pipes on home duty get a chance to cool off between smokes, for, while I smoke only between meals, I smoke contin ously, and to refill a hot pipe isn’t fair even ‘to dependable Edgeworth. ‘Thousands may be doing it, although I haven't seen anyone roll a’ Plug Slice Edgeworth cigarette before I did it. But everybody desiring a long, satisfying and aromatic smoke should try it. This is how I roll ‘em. I take two plug slices (sometimes two and a half or three) and place one slice to cover one half of the paper; then place, the second slice to cover half of the under slice—the other half of the upper slice extending over the paper towards me—then I fold the top alice over till it reaches the nearest edge of the under slice, then roll both slices as I would any other cigarette—but with- out wasting any tobacco whatever—and I have a perfectly rolled cigarette that looks well, draws well and burns well while I smoke, but ceases burning whea I lay it aside. When relighted, it's as Sweet as ever. I can smoke one of these Edgeworth cigarettes continuously | for thirty to forty-five minutes, and the long filler eliminates the annoyance of spilling any ashes. (signed) C. O. Hjermstad. We wonder how long Mr. Hjermstad’s claim will go unchal- lenged. Until some other resourceful smoker comes _ for- ward, Mr. Hjerm- stad will wear a blue-ribbon honor. Personal: Let w send you free hel Ri ngsof bot Edge worth Ready- Rubbed and Plug Slice 9 that you may ex periment your- self. ; Simply write your name 16 S. 21st Street, Richmond, Va. Both Edgeworth Ready-Rubbed and Edgeworth Plug Slice come in various sizes, from small pocket packages # handsome pound humidor tins. One Earevert Saton E 110 bi Special Edgeworth he oer ever” Wednee at nine o'clock, Eastern comicbooks.com par Aft .t repens