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Life, 1929-01-11 · page 31 of 36

Life — January 11, 1929 — page 31: what you’re looking at

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Life — January 11, 1929 — page 31: Life, 1929-01-11

What you’re looking at

This page combines film reviews, satirical verse, and advertisements typical of *Life* magazine's format. **"Who's Who in Verse: Alfonso XIII"** is a humorous poem about Spain's king by Arthur Guiterman. It portrays Alfonso as a modern, energetic monarch who drives fast, wears uniforms smartly, and remains popular with Madrid crowds—contrasting him favorably with the traditional matador Don José. The poem's final couplet contains political satire: it jokes that if the Spanish public grows tired of kings and princes, Alfonso will simply "run for President of Spain," suggesting the instability of Spanish governance and the tension between monarchy and republican movements (Spain did experience political turbulence in this era, eventually becoming a republic in 1931). The **Hamburg-American Line advertisement** depicts an "Emancipation Proclamation" offering Caribbean cruise packages—using the language of freedom humorously to sell leisure travel. The **Squibb Shaving Cream ad** emphasizes product testing and reliability. The page primarily showcases *Life*'s satirical editorial voice through the Alfonso poem while selling products to affluent readers.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Life 3 e “The End of St. Petersburg.” Se hard to believe, but if so they must have dashed it off in an odd mo- ment. “The Yellow Pass” is amateurish, boring and pointless, and if there was anything else I could think of to say in an effort to keep you from wasting your time I'd say it. “The Haunted House” sy picture which can prevent Chester Ookla being funny must be terrible, and this one docs. The producers assembled 3 mess of sliding panels, ghosts, animated furniture and clutching hands, threw away the scenario, if any, introduced each spook item when it would scare Mr. Conklin, and said there it is and to hell with it. Yet all this garbled hooey serves to prove exactly who put the poison in the rich unce’s scotch. | must admit I guessed wrong. I was certain it was his bootlegger. “The Haunted House” is one of the few perfect mystery movies ever made. After they tell you the answer you still don’t know how come. Save your money and see one of these: The Barker, First National; The Pa- riot, Paramount; The Singing Fool, War- ner Bros.; Our Dancing Daughters, Metro- Goldwyn; Interference, Paramount; Marching On, Fox; Show People, Metro- Goldwyn; Napoleon's Barber, Fox; Home- coming, U. F. A. On Trial, Warner Bros.; Alias Jimmy Valentine, Metro-Gold- wyn; The. Woman Disputed, United Art- ists; Killing the Killer, U. F. A. Who's Who in Verse | Alfonso XIII | A Dasuinc Bane is King Alfonso, Whom Madrilefios dote upon so That when he rides they cheer him more Than Don José the Matador. With Orders, Ribbons, Chains and Tas- sels, He owns a Lot of Spanish Castles, Including that Memorial, The vast and cold Escorial Where lie the Kings, each in his Coffin. (They say he does not go there often To view his own Eternal Hutch, For which I hardly blame him much.) A Modern Monarch altogether, He drives a Motor hell-for-leather; His Eye is Keen, his Heart is warm, And how he wears a Uniform! And while this Governmental Era HITTI N G T H E Is that of Primo de Rivera, Some Winter, Summer, Fall, or Spring, He's apt to show them Who is King. Or if the Populace evinces G ¢ A Strong Distaste for Kings and Princes, | WHEN you hustle and hurry HAMBURG-AMERICAN LINE 39 Broadway, New York He will not run to catch a Train; | He'll run for President of Spain. | Arthur Guiterman. through your morning shave, if the razor skims over parts of your face—if it only hits the high spots of your beard — something isn’t | clicking. Like as not, it’s the shav- ing cream. Then’s the time to turn to Squibb’s Shaving Cream — to the cool, smooth, thorough shave that Squibb’s always gives. Experts studied and experi- mented for four years to perfect Squibb’s Shaving Cream. For months they tested it in a barber- shop. It’s a great shaving cream. The only way to get to know the bland shaving comfort that Squibb’s gives you, is to try it. Drop into any drug store and buy a tube. Only 40c. Copyright 1929 by E. R. Squibb & Sons *Fill out and mail to any of the addresses: siven below to receive full particulars, A SHAVING 209 Tremont St.,Boston; 177N. MichiganA ve., Chicago; 2628, Broad St., Philadelphia; 438 Citizens’ Nat‘) Bank Bldg., Los Angeles; $74 Market St., San Francisco; 812 Olive St., St. Louls; 614 St. James St. W., Montreal; 274 Main St., Winnipeg; Adams Bldg., Edmonton, Alta, Or local tourist agents. ——— CREAM BY SQUIBB comicbooks.com