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Life, 1929-01-18 · page 14 of 44

Life — January 18, 1929 — page 14: what you’re looking at

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Life — January 18, 1929 — page 14: Life, 1929-01-18

What you’re looking at

This page satirizes leisure activities and social trends of the era. The top banner "THIS IS THE LIFE" illustrates various entertainments—sports, dining, dancing, entertainment venues. The main text discusses **Ping Pong** as a revival among wealthy families, joking that players get so absorbed they neglect their cars in the cold. It mocks an invented "Ping Pong cocktail" (gin, lemon, sugar, crème de menthe) as dangerously strong. References include Don Dickerman's "County Fair," various theatrical acts and performers of the period, and mentions of **Herbert Hoover** becoming the next U.S. President—suggesting this predates his 1929 election. The bottom illustration shows men playing table tennis, capturing the fad's social importance. The satire targets how middle and upper-class Americans obsess over fashionable pastimes while neglecting practical responsibilities.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

WN IS THE “Tins Is tHe Lire” —Merchant of Venice or Twelfth Night or old Chinese Proverb. Arg you (and of course, you are!) play- ing Ping Pong?....this famous old in- door sport (I’m not referring to myself, mind you) has been revived and our very best families are wrecking themselves and their dining room furniture no end... in fact, there scems to be a regular “pong” war on....well, maybe that wasn’t very good but anyone who has gotten a well played Ping Pong ball in the eye, or has risen suddenly, after picking one up from underneath the table, will agree that it is far from a gentle sport. ...one of my be- nighted friends has even given over his entire garage to the game and leaves his poor cars out in the cold! And to make this sport even more dangerous some misguided enthusiast has invested the Ping Pong cocktail composed of half gin, half lemon, powdered sugar and green Creme de Menthe or Chartreuse instead of a cherry or an olive a Ping Pong ball floats atop this terrible concoc- tion....this is not to be eaten but is a gentle hint to the guest or guestess that he or she will be expected to spend the evening bounding around the dining room however, after a few Ping Pongs you will find very little trouble in bounding. And speaking of indoor sports, we have with us a new electrical horse racing game that beats Belmont Park or Saratoga all hollow and enables you to lose just ex- actly as much money but in a much more comfortable way. Some other indoor sports that you really shouldn’t miss... .the new Ziegfeld Roof at ten dollars the cover... .the hockey matches at the Garden... .the Sea- glade at the St. Regis. ...Barney Gallant's with Walter O'Keefe and Hale Byer's orchestra (ask him to play “Valencia’”) ...Jimmeh Duranteh’s “Rendezvous” with Jimmeh and Eddeh and Lou getting crazier every night....PAil Baker's Little Club... .and last but not least “Takes us” Guinan’s portable night club. Don Dickerman’s “County Fair” has gone very juvenile and if you like dashing about on kiddie cars and velocipides you'll have more fun than all get-out... ah, get out yourself! And may we (why, of course, you may!) encroach upon Master Benchley's department and mention just a few high spots of the thea-tree... the Dance, Little Lady number in “This Year of Grace” .. Betty Starbuck and Billy Taylor sing- ing “In a Great Big Way” in “Hello, Daddy” ....Eddie Cantor singing “Mak- ing Whoopee” in “Whoopee”... Bordon doing “Let's Do It’ in Paris... the “Where Were We” song in Billie. Mepitations of a Sophomore—What with our elders going in for Whoopee, Sdf. expression, and Birth Control the old say. ing, “What is the Younger Generation coming to” has been changed to “Where is the Younger Generation coming from?” Nores on the Younger Generation—All the swell dressers (male) seem to be go ing in for full dress... .slickers have been replaced by trench coats. . . .hops or jumps or what have you have disappeared from dancing. Spectat note to the Younger Generation —Herbert Hoover will be the next Pres- dent of the United States... . memorize this as someone is apt to ask you, and you know you don’t want to be embarrassed. Have you (of course you have!) one of those violet ray machines. ... pass th cocktails in front of it and you'll be su prised at the effect....on you... .Scien tists call it a radio-active effect... .statc we calls it. comicbooks.com