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Life, 1929-01-18 · page 33 of 44

Life — January 18, 1929 — page 33: what you’re looking at

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Life — January 18, 1929 — page 33: Life, 1929-01-18

What you’re looking at

This page contains three distinct sections: a shipping advertisement, a film review, and a dental cream advertisement. The **"Ships" section** promotes Canadian Pacific's 1929 fleet expansion—15 new vessels offering transatlantic passage to Europe. It's straightforward commercial copy. The **"Adoration" review** critiques a film starring Billie Dove and Antonio Moreno. The reviewer praises the early court scenes and Russian nobility costumes but faults the plot for keeping the lovers estranged too long on "silly reasons," making them seem like "spoiled kids." The tone is sarcastic when he imagines wanting to shake the male lead for not reconciling. The suggestion to add a "Krazy Kat Comedy" if the film runs short is satirical criticism of weak plotting. The **"Smoking Wrinkles"** ad is a humor-based product pitch claiming Squibb's Dental Cream eliminates smokers' breath and staining through daily use. The language is deliberately whimsical ("wrinkles," "jiggles") to make dental hygiene entertaining. The page reflects 1929's mix of leisure travel, silent cinema criticism, and consumer goods marketing.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

i Ships... | 15 ships... th in sce er. me ‘ill and the largest he ship building program o in the world. ese tes Ex of ey Australia... Empress of Scot- ory land ... Empress of Canada . .--First-class...and first-class of inawayall their own.TheEm- on press of Britain, 40,000 gross y,” tons, under construction. ea The four Duchesses... .4 es, raising cabin-class to a new ah peak of luxury... all brand new...all 20,000 gross tons, ran Eight other great ships... me offering every class...every isp, price...every type of accom- lon, q modation . . . 3-to-5 sailings a week. Ise, These are the ships that isa redouble the joy of St. Law- ne rence-Canadian Pacific . . . i the other seaway to Eu cra, Such is the 1929 Atlantic ged fleet presented by the largest - shipbuilding program in the world. Such expansion can be caused only by popularity. vv Montreal and Quebec to England, Ireland, France, Germany. Information and - booklets... if you have a good travel-agent, ask him. Otherwise write any Cana- dian Pacific Branch office: > New York, 344 Madison Ave. +++ Chicago, 71 E. Jackson Blv + Montreal, 141 St. Jam «+. 14 other cities in U. S. and Canada. ST. LAWRENCE-~ Canadian Paeific Seaway to EUROPE res.’ Tabloid photographer committing suicide. when you get an eyeful of the alluring Miss Stark as a blue-eyed, fair-haired Norse gal. And if you don’t believe the folks who lived on those bleak shores were a hardy race, one glance at the cos- tume worn by Pauline will convince you. Yes, unquestionably you should see this picture. “Adoration” “ApoRATION” starts out to be a fine piece of work, with Billie Dove as the most beautiful Russian princess you ever saw, and Antonio Moreno as her prince who makes loves with intriguing restraint. There are brilliant court scenes; the Rus- sian nobility bedecked in all its finery, and everybody actually waltzing properly (except that Antonio holds the back of his partner’s hand instead of the palm, due, no doubt, to his early tango train- ing). Up to this point the picture is excel- lent entertainment, then it starts to slump worse than Canadian Marconi, and ends with two or three reels that are really boring. Here’s why: The prince and princess become cs- tranged. Fair enough. We all like to see lovers estranged. We suffer enjoyably when things happen to keep them apart, and look forward to the time when they will go into a clinch and forgive. But this anticipation becomes an anti-climax when lovers are kept estranged so long, and for such silly reasons that they appear to be acting like a couple of spoiled kids. This happens in “Adoration” and takes a lot of the ginger out of a potentially good movie. During the last few reels you feel like taking Mr. Moreno by the neck and saying, “Get the hell on back to that sweet girl and stop behaving like a jack- ass.” When a story begins to reach its logical conclusion the director should insist on reuniting the lovers. If this causes the pan to be shorter than regular feature length—tack on a Krazy Kat Comedy. SMOKING WRINKLES HERE’S a brand-new wrinkle for smokers. One that jiggles up the favorite smoke to a mellow perfec- tion you’d never expect. It’s a sim- ple wrinkle too — just the daily use of Squibb’s Dental Cream— once in the morning —once at night. Squibb’s pleasantly steals away any after-taste or stoginess. More than that, it leaves a whole legion of Milk of Magnesia particles that protect you at The Danger Line. These little mites fight long after use, too, to keep your smoke appe- tite bracy and fresh. Drop in any drug store and buy a tube of Squibb’s Dental Cream. You'll find it’s a mighty inex- pensive help to all-day smoking satisfaction. 40c a generous tube. Copyright 1929 by E.R. Squibb & Sons GUARD THE DANGER (Continued on next page) LINE comicbooks.com