Life, 1929-01-18 · page 42 of 44
Life — January 18, 1929 — page 42: what you’re looking at
What you’re looking at
This page contains no political cartoons or satirical content. Instead, it consists primarily of **advertising and magazine promotions**: **Left side:** A short-story writing contest offering $5,000 first prize, judged by Ray Long, Merle Crowell, and Robert Benchley. Stories must be 600-700 words, published in Life during 1929. Below that is Life's self-promotion emphasizing its mission: to amuse readers through pictures and humor, requiring only "a sense of humor—and five dollars" (subscription cost). The smiley-face logo suggests the lighthearted tone. **Right side:** An advertisement for "Ask Mr. Foster Travel Service," promoting cruise vacations to Mediterranean, Caribbean, Panama Canal, Hawaii, Australia, and African destinations—ranging from $150 to thousands of dollars. The ad lists travel agency offices across major American cities. The page reflects 1929's leisure culture and the magazine's target audience of affluent, educated readers interested in travel and literary contests.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
She Ask Mr. Foster Travel Service ams. 0. 8, rar. or, For the Best Short Stories Shall We Go a-Cruising? FIRST PRIZE All the world is before us. To the Sunny Medi- 5 rs —along African Shores, Spain, Italy, Egypt, SECOND PRIZE — SBQQO THIRD PRIZE terrancan—along s, Spain, Italy, Egypt, $1500 $500 Greece and the near edge of Asia. The West Indies, To Bermuda far oceanward, and adown the Carib- Tue Editors of Lire will award $5000 for the best short bean to colorful Havana, Jamaica and dozens of Pirate- stories published in Lire during 1929. They may be light haunted islands steeped in romance. To Mexico, fiction, timely burlesques, detective or mystery stories, Central and South America, new to tourists but ages or humorous stories, but they must be short: six to seven old in forgotten civilizations. Through the Panama hundred words. One story will appear cach week and Canal, coasting along shore to California. On to regular rates will be paid, on acceptance, in addition Hawaii, a paradise in very truth, over summer scas to the award, for each story published. Any number of among islands of the South Pacific to Australia and stories may be entered by any one writer, and all will New Zealand, with new sights daily. stand equal chance in the final awards, And Africa, not “darkest” but opened to tourists Manuscripts must be typewritten, on one side of the paper, the with all comforts of modern travel—Or around the pages numbered, with the name and address of the author on world by a half dozen different routes—A hundred every page, and should be accompanied by return postage. different cruises of from two weeks to six months, JUDGES ——— costing from $150 to as many thousands as you care RAY LONG MERLE CROWELL to spend, but you know the cost before you start. The Editor, Cosmorouran Macazine Editor, Amenican Magazine comfortable ship is your hotel, your home, or if you ROBERT BENCHLEY linger here and there the next ship is as homelike. kg aie Cruises and all-expense tours for next summer— Address manuscripts to not too carly to plan for them. SHORT STORY EDITOR Would you know more of cruising delights? Learn LIFE, 598 Madison Ave., New York City of all the different cruises? Talk it over with one who knows? Secure descriptive literature, all at one place? Then you really should sk Mr. Foster LIFE’S BiG MISSION is ; ee to amuse you whenever and Ne aetet Sirah wherever you need amusing. LIFE is mostly pictures—good pictures CM NAS ee —mostly funny—by the leading artists. sevens a a Rewer Stnrwe SEAT ECEDIate Fourth Avene 17 And the best jokes, the newest quips 83 Resear h ts, Be and cracks by the best humorous writers wert vEaes eR Ea newer in America. Everybody gets some fun Beate Sy ORT out of LIFE. The only requirements are ao eae a sense of humor —and five dollars. CP WP DM aig WASHINGTON—The Mayfow ALBANY — ne ‘bowler Cilscen BALTIMORE Toe Ceutabie Trest abe oe i BALTIMORE —The Lord Baltiners A Geardwa tt miektean Brees” CINCINNATI—TRO H. & 8. Peeve NEW, ORLEANS Xs LIFE, 598 MADISON AVENUE, NEW YORK CITY ees zanncr. NEA! BST Pe eee PALM "BEACH — Opposite H Enclosed Five Dollars. J evel Poteet, A > a WES’ PALM BEACH — Send LIFE for One Year to: wlan AMI — 106 E. Flagler V. PETERSBURG—Centr EXECUTIVE OFFICES: 130 West 42p STREET New York City ___} ‘THE DE VINNE-MALLENBECK COMPANY, INC, PRENTERS, NEW YORK comicbooks.com