Life, 1929-02-01 · page 36 of 40
Life — February 1, 1929 — page 36: what you’re looking at
What you’re looking at
This page mixes advertising with a book review, typical of 1920s magazines. **Left side:** A Vapure cold remedy advertisement using the hard-sell approach common to the era—promising dramatic relief from congestion through inhaled oil compounds. **Center:** A review of Hermann Sudermann's "The Mad Professor," a German novel about an individualistic university philosopher who defies social convention, becomes isolated, and ultimately dies by suicide. The reviewer praises its length and philosophical depth. **Right side:** An advertisement for Marmola obesity tablets, targeting women specifically. It reflects 1920s beauty standards—the "1929 Belles" are "not fat." The ad claims science discovered obesity's "chief cause" (an underactive gland) and promotes a 20-year-old "prescription tablet" solution. This represents the era's emerging diet culture and pharmaceutical marketing to women's appearance anxieties. The juxtaposition is revealing: serious literary content surrounded by advertisements promoting quick pharmaceutical fixes for bodily "problems."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
EERE Ronco lt ERO VAPURE THE NEW COLD KILLER! OSE running? Head stuffed up? Here’s relief on a new prin- ciple that clears up colds and nasal catarrh with amazing epeed. Just inhale Vapure. It gives off tiny par- ticles of balmy oil compounds which lodge along the lining of nose and throat. The effect is wonderfully cooling, soothing, healing. The odor is delightful, relief immediate. Why bother with slow-working pills and liquids when you can quickly relieve a cold this new and pleasant way? Vapure is sold only at Rexall Stores. Save with Safety at your DRUG STORE There is one near you. You will recognize it by this sign. Liggett’s are also Rexall Stores, The New el Tuere is something fear- some about a two-volume Perry novel which makes it hard Githens to begin. For longer than I care to confess, the two-vol- ume edition of Sudermann’s last work has been at my elbow, patient—but sinister. Not until an attack of influenza brought a desire to do the right thing did I get around to reading it. Tue Map Proressor (2 vols., boxed—Live- right) by Hermann Sudermann is a long novel, and, to one none too familiar with German culture at the time of Bismark, a tedious novel in places. Yet, of all the 743 pages, there isn’t one I would will- ingly relinquish. Undoubtedly, this story of one man’s disintegration could have been told in a shorter form. But while Sudermann rambles, his rambles are not without purpose; they set the stage and embellish the main theme in a manner to delight the leisurely reader—if such still exist. Tue Map Proressor is not, in essence, the story of any one man. It is the story of any man who attempts to lead his own life, seek his own ends, without regard tor his fellows. And, like any attempt to buck the system, to disregard the ac- cepted code, it ends in disaster. Sieburth (his first name does not ap- pear) who is the individualist later to become known as the Mad Professor, takes up his duties at the University of Konigsberg in spite of the opposition of the faculty to his appointment. A. brilliant scholar, his lectures in philosophy gain him the enthusiastic sup- port of the students, but his sharp tongue and independent behavior earn the dis- trust of his colleagues. Aloof, misunderstood, he is at no pains to enter into the social life of the faculty. Life, he considers in terms of Woman and Thought, and he lives as he thinks, by now building word mountains of logic, | now indulging himself in drinking bouts and amorous expeditions. Meanwhile, the intrigues of the faculty | continue. A half-forgotten misadventure is match to the powder, and Sieburth is ostracized as a result of the scandal. When, at last, he is appointed a full professor, to occupy the coveted chair of Hegel, the Mad Professor has lost his taste for life. His cherished solitude has become murderous loneliness. Betrayed, cheated of love and friendship, he allows his mind to turn inward, ponders on the futility of all things—and dies by his own hand. Tue Map Proressor is not a book to 1929 Belles Are Not They end the excess in this easy way pony, years ago excess fat was common, le of 40 escaped it. Not so t iid ler figures are the rule. All ideas of and beauty are opposed to fat. This great change started when science discovered the chief cause gol obesity. Ieliesin an under-active get A way was found to correct this deficiency, and multitudes employed it. is factor was embodied in Marmola prescription tablets. People have used them for over 20 years—millions of boxes of them. That is one great reason forthe slender figures you see everywhere today. Marmola is not secret. Each box contains the formula and the reasons for results. No abnormal exercise or diet is required. Simply take four tablets daily until weight comes down to nor Try this method if you over-weigh. Watch the new health and vigor which come when the excess fat departs. Then you will know why so many people, for many years, have urged friends to use Marmola. Gostart at once. Marmol ti table told by alfdresnrats atl per boxe If your druggist is out, them at once from his jobber. MARMOLA Prescription Tablet: he Pleasant Way 0 toRediece get “Hooray! I’ve still got the formula!” comicbooks.com