Life, 1929-02-01 · page 40 of 40
Life — February 1, 1929 — page 40: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page**—it's a **full-page advertisement** for Crane plumbing fixtures from what appears to be a mid-20th-century issue of *Life* magazine. The image shows a modernized bathroom/kitchen with a Cornith sink, chromium-plated fixtures, and period-appropriate design. The accompanying text uses nostalgic marketing language, contrasting old-fashioned "rambling" houses with contemporary convenience and style. The ad appeals to homeowners considering renovations by promising that modern Crane products enhance rather than sacrifice the "heart-warming friendliness" of older homes. It encourages readers to visit Crane Exhibit Rooms and consult contractors. This represents typical mid-century American advertising strategy: leveraging nostalgia while promoting modern consumer goods as accessible upgrades that maintain traditional values.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FIXTURES, Oo” in a rambling old house remodeled j could a kitchen like this be found, full of memories of ourselves asking for tastes while mother prepared a holiday dinner. Now with- out sacrificing, indeed greatly enhancing, its heart-warming friendliness has been added the color and convenience of today. In the roomy Comith sink, placed just the right height from Wy the floor, its chromium-plated fittings readily at hand yet out of the way in a recess, is summed up the latest ideas in kitchen plumbing. For other plumbing and decorative suggestions, write for New Ideas for Bathrooms. Too, when you remodel or build, visit nearby Crane Exhibit Rooms. A responsible contractor will tell you | why Crane beauty and quality costs no more. ‘CRANE VALVES, FITTINGS, AND Crane Co., General Officer, 836 S. Michigan Ave., Chicago # 23 W. a4th St., PIPING, FOR DOMESTIC AND INDUSTRIAL New York * Branches and sales ofices in one hundred and seventy cities comicbooks.com USE